Marketing budget template
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BudgetedSpend to dateOn pace forJanuaryFebruaryMarchAprilMayJuneJulyAugust
September
October
November
December
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Employee expenses
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Payroll
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Salaries$934,231$83,222$998,664$83,222
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Contractors$53,000$8,532$102,384$8,532
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Pay Raises / Bonuses$150,000$500$6,000$500
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New Hires$88,024$0$0$0
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Benefits / Perks
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Continuing Education$2,160$180$2,160$180
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Internet expense$9,120$760$9,120$760
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Conferences$7,322$0$0$0
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Travel / Lodging
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Airfare$9,801$0$0$0
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Accommodations$2,343$0$0$0
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Meals and Entertainment$1,005$25$300$25
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Transportation$1,350$0$0$0
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Misc. Retreat & Offsite$15,400$1,283$15,396$1,283
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Total Employee Expenses$1,273,756$94,502$1,134,024$94,502
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Equipment and Tools
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Hardware
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Expensed Equipment < $500$1,800$150$1,800$150
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Computer < $2500$3,222$1,611$19,332$1,611
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Software
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Software tools$68,000$4,036$48,434$4,036
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Total Equipment and Tools$73,022$5,797$69,566$5,797
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Channels
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Advertising
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Display$25,000$6,200$74,400$6,200
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Search$148,000$12,481$149,777$12,481
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Social Media$53,150$2,762$33,144$2,762
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Sponsorships$13,600$3,700$44,400$3,700
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Swag
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Postage & Shipping$5,400$450$5,400$450
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New Inventory$15,000$1,250$15,000$1,250
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Freelance / advisors
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Guest writers$33,500$500$6,000$500
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Consultants$30,000$2,500$30,000$2,500
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Misc.
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Experimental budget$25,000$2,399$28,788$2,399
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Total Channels$348,650$32,242$386,909$32,242
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Total Operating Expenses
$1,695,428$132,542$1,590,500$132,542
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Revenue$100,000$10,500$126,000$10,500
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