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 Level 10 Site Audit Summary
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TOTAL PAGES ON SITE
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Company Name:Name of company# of Core Pages1
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Website URLURL# of Blog Pages1
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Audit Date1/9/24# of Service Area Pages1
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# of Misc. Pages0
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# of Landing Pages1
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Total Pages on Site4
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OVERALL SCORESIGNALSRANKINGCONVERSION
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77114Total Keywords1Report
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AVG. Keywords Per Page0.3Report
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Pages w/ 3 or fewer KW4100.0%
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% of Keywords on Page 1
0%Report
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Mobile Speedx / 100Report
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Desktop Speedx / 100
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SECTION 1: SIGNALS
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ElementDescriptionMax ScoreYour Score
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Site Plan & Directory OptimizationGoogle Robots should be able to easily crawl and understand your website. Should have an organized sitemap with appropriate directories for blogs, service areas, and other important sections. Schema markup should be present. 201
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Keyword Ranking + QualityWebsite should aim to rank for an average of 10 high-quality keywords per page. (A 50 page website should aim to rank for 500 keywords) At least 15% of your total keywords should be on page 1 of Google. 201
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Service Area OptimizationThere should be a section of the website dedicated to Service Areas, in it's own directory. The main page should have a Google Map and list all cities you service. Each Geo-Keyword Pair should have it's own page, strategically created in order of importance. The Service Area section of the website should be ranking for at least 10% of your total keywords.151
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Blog OptimizationThere should be a blog section on the site, it it's own direcotry. Blogs should be created and optimized against Geo-Keyword Pairs, strategically focused on the most impotant ones first.151Example
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Content Quality + StructureContent on website should use be properly structured using elements including: 1-2 focus keywords, headings (H1-H4), proper spacing, images/media to break up the page, calls to action, links to other internal pages of the website, etc.101
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Image OptimizationAll images used on a website should be properly optimized . This includes: having a proper name (not 3823904.jpg), having ALT titles and Descriptions, being sized appropriately as to not affect speed or user experience. 101
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Core Vitals, Speed, & Mobile ReadinessGoogle uses a set of core measurements that determine how your site loads for searchers. Your site should meet these expectatons are be easily viewable on mobile.
101
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Max ScoreYour Score
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1007
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SECTION 2: RANKING
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ElementDescriptionMax ScoreYour Score
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PoplularityGoogle looks at the quantity and quality of unique visitors and is biased toward larger audiences. After all, if lots of people are visiting the site, that's a strong signal that the site has relevant interesting, and engaging content.105
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Engaging ContentWebsite should have a large quantity of frequently updated ENGAGING content, including core pages, product- and identity-oriented blog posts, case studies, evidence, videos, etc. These pages should follow all content quality and structure guidelines. Number of pages visited and time spent on site (dwell time) are important measurements of engagment.201Example 1
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Example 2
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DiggabilityContent should be arranged in a way that it makes additional, related, engaging content easy to find and enticing to read. Use of content display widgets and embedded blog posts are helpful.151
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Google Business Profile OptimizationGoogle Business (formerly Google My Business) Profile is claimed, completed, has significant amount of reviews, and is updated frequently with posts and content. Note when someone searches Google for the services that you provide, they are typically shown a map with a selection of local companies to choose from. When clicked on, your company name will take the customer to your Google Business profile, NOT your website. If you don't have a Google Business Profile, you are not findable in local searches.251
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Online ReviewsCompany should have a good amount of online reviews across multiple review platforms including: Google Business, Facebook, Yelp, BBB, Angis, etc. NOTE: While tools like Guild Quality and Listen360 are helpful tools, they are NOT a substitute for generating online reviews that will move the needle on your website ranking.151
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Page QualityEach page on the website should have a purpose (no empty-content) and have working elements. Any broken images, links, or pages make for poor user experience and increase the likelihood that Google will rank you lower in search results. 101Example
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Social Media + Business ListingsCompany should have complete, accurate, fully optimized profiles on at least 10 major social media and business sites including Google Business, Bing Places, Facebook, Yelp, Apple Maps (for Brick and Mortar locations), Yahoo, Houzz, Home Advisor, etc.51
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NegativesAny grey or black hat SEO tactics (illegal shortcuts) including: Keyword Stuffing, Geo-Stuffing, Duplicate Content, 'Messy' code, link spamming. -20
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Max ScoreYour Score
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10011
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SECTION 3: CONVERSIONABILITY
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ElementDescriptionMax ScoreYour Score
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IdentityWebsite should instantly and definitively communicate with power, precision, and passion who you are, how you’re different & better, and what customers can expect when doing business with you. Identity should be obvious from all pages of the site, especially the home page, product pages, and about pages.301
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Engaging & Diggable ContentWebsite should contain an abundance of identity-supporting, human interest content such as blog posts, videos, and case studies. Blog should contain a maximum of 50% product-oriented content, at at least 50% Identity-based content Engaging content should be placed on the site in a way that is easy to see/find from every page, and blog pages should be viewable in an obvious, impossible-to-miss way.251
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