Broadcasting Plan Template
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This is a monthly content strategy to guide broadcasting over social media channels for XYZ.
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Key Messaging
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Company
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What type of information about your company do you want to share with your audience (i.e. upcoming events)?
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Customers
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Feature customer reviews or testimonials.
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Industry
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What is going on in your industry that your customers or clients should be aware of?
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Ongoing Messaging by Channel
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Facebook
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How often do you want to post on Facebook? Set your goals.
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Twitter
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How often do you want to post on Twitter?
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Content Inspiration
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Company Calendar
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Is there a company calendar or magazine that you can pull content from?
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Competitors
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Analyze what type of content your competitors are putting out there.
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Customers
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What type of content does your target audience read, like or share on Facebook?
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Industry
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Who are the leading experts in your industry? Can you share any of there content?
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