Geniuslink: Choice Page Experiment Data
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Welcome! Please make a copy and follow the steps below to calculate your EPC! Questions? help@geni.us
Geniuslink Dashboard
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Choices Test: total clicks1742Total Earnings Control Group$516.48
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Input click reporting from Geniuslink dashboardChoices Control: total clicks1983Total Earnings Test Group$641.30
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1. Log in to the Geniuslink dashboard and go to the 'Reports' tab. Choices Track: US clicks4012
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2. Change the date range to the period of time you were experimenting with your links.Choices Test: Amazon destination1223Choice Page CTR85.86%
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3. Now that you've got your Report, head to the Groups tab (of the report)
Choices Test: datafeedfile destination
456Clicks into Choice Page2029
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4. Record the total clicks into the 'Choices Test' and 'Choices Control' groups. (D2, D3)
datafeedfile destination from other groups
49Clicks out of Choice Page1742
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5. Now click the checkbox near the 'Choices Track' group and click the 'Apply Filter' button to see data for this group alone.
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6. With that filter enabled, head to the Countries tab and record the total number of US clicks. (D4)
Amazon Dashboard (or screenshots)
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7. Remove the 'Choices Track' filter. Return to the Groups tab: Filter ‘Choices Test’ groupAmazon Control clicks2328
EPC for Amazon Control ID
$0.26
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8. On the Destinations tab: Record amazon.com and datafeedfile.com numbers (D5, D6)Amazon Control earnings$516.48EPC for Amazon Test ID$0.27
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9. Remove 'Choices Test' filter. On the Groups tab, select all groups except ‘Choices Test’ and filter.Amazon Control conversion2.62%
EPC for Amazon Test ID + B&H
$0.32
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10. Return to the Destinations tab: Record number of clicks to datafeedfile.com, if any. (D7)Amazon Test clicks1414Choice Pages Lift21.35%
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Amazon Test earnings$543.03
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Next we’ll input data from your Amazon and B&H reports.Amazon Test conversion7.87%
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1. Lookingt at your Amazon Control screenshot, record the clicks, conversion, and total revenue (D10, D11, D12)
B&H clicks104505
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2. From your Amazon Test screenshot, record the clicks, conversion, and total revenue (D13, D14, D15)
B&H earnings$98.27
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3. On your B&H screenshot, record the clicks and total revenue (D16, D17)
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Making sense of it all.
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G10-G12 is where you'll see your EPC results.
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G13 represents how Choice Pages performed compared to the Amazon links.
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Any positive number in G13 represents a higher EPC for Choice Pages!
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To be used with Experimenting with Choice Pages, Step by Step
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