Map & Fire: Strategy Canvas - Example

	A	B	C	D	E	F
1	Replace the sample data for the Mexican fast food example with your company's information. Click the tabs at the bottom of the page, "Strategy Canvas" and "Your Company's Value Curve", to view the resulting graphs
2	Elements of Value	Chipotle	Taco Bell	Your Company - Current	Your Company - Ideal	Difference (Ideal - Current)
3	Quality	7	3	8	8	0
4	Reduces Cost	8	10	7	5	-2
5	Saves Time	9	10	8	3	-5
6	Variety	8	9	8	4	-4
7	Affiliation / Belonging	3	1	6	6	0
8	Nostalgia	1	2	2	7	5
9	Sensory Appeal	6	4	6	8	2
10	Wellness	6	1	6	9	3
11	Design / Aesthetics	6	2	7	9	2
12	Fun / Entertainment	2	2	2	9	7
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