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SEO Audit Report
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#REF!
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OverviewTarget site:
arc.com
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Date:Mar , 2023
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This audit has been put together to help you make sense of how your website is performing. We pull together data from Google Search Console, Ahrefs, Screaming Frog and more to get a birds-eye view of SEO performance.
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Navigation:
Summary:
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▶
On-Page SEO
Audit Findings
Post-Launch
Position Change
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Keyword Research
# Of KWs# Of KWs# Of KWs
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SEO Installation
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▶URL Equity#1-510-1
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Redirect Chains
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Redirect Mapping
#6-1020-2
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Competitor Comparison
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#11+200-20
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TOTALS230-23
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SEO / On-Site
Part of Installation Process?
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Keyword Usage/Targeting
We will pick the best keywords for each of your highest priority pages. We will use these when rewriting title tags & meta descriptions.
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DKeyword usage and target can be improved by creating pages for each service offered by the business. An example of how to best do this would be a main service page that highlights all services offered that links to each service. Reviewing the site at this time shows the easiest next steps would be pages for product design, development, and delivery. Depending on keyword volume and capacity for creating content, subpages could be added for every bulleted item under these buckets of services. Also, moving reviews for these specific topics will help expand word counts in a very natural way.
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Title TagsWe will rewrite title tags for your highest priority pages and install them on the website.
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BExisting title tags are acceptable but we suggest moving the branding to the rear of the tag to allow the main keyword target of each page to be closer to the start of the tag. When creating new tags for the service pages ensure that the main keyword target is at the front and utilizes any closely related or variations of the main keyword while staying near the recommended character limit of 65.
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Meta DescriptionsWe will rewrite unique meta descriptions for your highest priority pages and install them on the website.
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AUnique meta descriptions are used across the site and stay near the recommended character limit of 155. When creating new tags ensure that each one has the main keyword target mentioned and gives the potential customer a reason to click through to the site.
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RedirectsWe will provide a list of redirects for your web developers to implement. In some cases we are able to fix these on our own.
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CSome redirects have been properly done, but review the URL Equity tab for a list of 404 URLs that should be redirected. Review existing redirects for any deleted URLs to avoid redirect chains; a list of these is available on the Redirect Chains tab. Best practice is to redirect URLs as pages are deleted and review existing redirects for any deleted URLs to avoid lost link equity or redirect chains that can cause wasted crawl budget that can lead to slower content updates on search engines.
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Page SpeedWe will provide detailed recommendations to your web developers on where site speed can be improved.
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CThe website's page speed needs improvements. Review the PageSpeed Insights report for specific recommendations. Pay particular attention to the mobile page speed as Google uses the mobile version of websites to determine quality and a low mobile score can have negative impacts on your rankings (read more about Google's mobile first policy here). Improving mobile performance will also make the site more user friendly and help with positive impressions of your site for searchers.
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Schema UsageWe will provide detailed recommendations to your web developers on how to implement the schema markup on your website.
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BCurrently the LocalBusiness schema is implemented but we also suggesting using the WebPage schema across the website. Another useful schema to use is the FAQPage schema for any FAQ sections on the website. This schema will improve the chances that the questions and answers will show up in the "People Also Ask" SERP features on Google.
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SEO / Off-Site
Recommendations
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Link ProfileStart an ongoing link building campaign. Seek out links competitors have already obtained and look for guest blogging opportunities to build high quality links.
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CBacklink profile needs to be improved. Perform backlink research on competitor's sites for ideas on links that could be easily obtained. Guest blogging will allow you to display your expertise in topics related to the services the business offers and provide you some control to what content on your website gets linked to.
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Anchor TextContinue building links using the site's URL or business name to maintain a natural backlink profile.
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AAnchor text is natural with mainly mentions of the site's URL or business name. As you continue to build new links to the website stick with this convention to maintain the natural profile with rare mentions of keywords to specific service pages. Overdoing keyword rich anchor text could lead to Google ignoring the link or penalizing the site algorithmically.
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Key Takeaways
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1. Create pages for all of the services the business offers, there should be a main service page with all available services with sub pages that are keyword targeted towards specific services provided. These can be further targeted to sub pages under each service with content catered to specific business areas or disciplines with high search volume.
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2. Perform backlink research on competitor websites to find easy to obtain links, and seek out opportunities to guest blog as part of an ongoing link campaign.
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3. Redirect all 404 URLs to regain lost link equity and ensure there are no redirect chains present on the website.
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4. Make recommended changes to improve site's overall page speed; doing so will help improve your Google site quality score and improve user experience across the website.
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