@arteeninLA's Marketplace Calculator

	A	B	C	D	E	F	G	H	I	J	K	L	M
1	Questions	Weighing factor (1-10)	Raw Score	Answer each question by inputing "X" in the cell below your answer choice. Only one answer per question.					Score for choice #1	Score for choice #2	Score for choice #3	Score for choice #4	Score for choice #5
2				Answer choice #1	Answer choice #2	Answer choice #3	Answer choice #4	Answer choice #5
3				Outgrow.co turned this into a calculator if you prefer this format!
4	How large is the industry or market which you propose to streamline with your marketplace?	10	FALSE	>$50B	$10-50B	$2-10B	>$2B	We are creating a new market.	10	8	7	5	5
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6	Is there room in the transaction for you to take a meaningful cut (take rate)?	10	FALSE	>30%	>%15	10%	<%10	We don't take a commission.	10	8	7	5	5
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8	Is there an opportunity to make the service much cheaper for the customer (demand side) while still make more money for the seller (supply side)?	10	FALSE	>50% cheaper for consumer	~25% cheaper for consumer	~10% cheaper for consumer	Same price for consumer	More expensive for consumer	10	8	6	2	0
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10	Is there a barrier to entry or competitive moat once you reach a certain level of scale?	9	FALSE	Massive moat whether that be technical, regulatory, data, or otherwise.	Our supply side relationships are exclusive or unique in some way.	Regional moat because we are first to market and at scale our brand will be our moat.	We are entering unique markets where there is no competition.	Very low barriers to entry and easy product to roll out.	10	8	6	4	3
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12	How fragmented is the supply side of the market? Is it very difficult for buyers to access sellers right now?	9	FALSE	Millions of suppliers	Thousands of suppliers	Hundreds of suppliers	Tens of suppliers	Only a few suppliers	10	8	6	4	3
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14	Is there an opportunity for network effects to kick in as you scale? (i.e. does the product improve the more users you have onboard?)	9	FALSE	Yes, our product improves the more data and users we have.	Long term we see some interesting solutions we can tackle with more user data.	Somewhat, but not meaningfully.	We'll improve individual customer experience but not the aggregate product.	No	10	8	6	4	3
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16	How capable are you of preventing leakage? (i.e. people going off-platform once they find a supplier they like)	8	FALSE	Very capable, our suppliers need us because they have lots of customers they can't manage alone.	Somewhat capable, we benefit them but some may leave.	Every now and then someone will leave but for reasons beyond our control and not threatening to the business.	Leakage will happen, but we expect suppliers to churn and are ok with that.	We can't keep our suppliers happy at all.	10	8	6	4	3
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18	Are you materially improving the customer experience?	8	FALSE	Yes by 10x or more	Noticeable improvement	Somewhat better	About the same	Worse experience	10	8	6	4	3
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20	How high value is the transaction you are proposing?	7	FALSE	>$10k	$5-10k	$1-5k	$100-1k	<$100	10	8	7	6	5
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22	How frequently does this transaction occur?	7	FALSE	Daily	Weekly	Monthly	Yearly	Once or twice in a lifetime	10	8	7	6	5
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24	How difficult is it to expand your marketplace to new markets?	7	FALSE	We are entirely virtual and can launch nationwide from day one.	We are a virtual marketplace but still expanding region by region.	We can roll out new markets quickly but need to vet them properly as we do so.	Our approach will be slow and steady and only target expanding to a few core markets.	Very dense marketplace that needs to launch locally and slowly.	10	8	6	4	3
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26	How difficult is it for you to reach liquidity (enough buyers to meet demands of sellers and vice versa)?	7	FALSE	Easy, our supply and demand behave consistently and predictably.	Somewhat easy but still need to track and react quickly, especially in new markets	In new markets it's always tough at first but generally stable.	It's an issue for us but we've overcome it before and will do so again.	Very difficult, supply and demand are both hyper volatile.	10	8	6	4	3
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28	Is there an opportunity to build tools to make your supply side even more efficient?	6	FALSE	Yes, they are super inefficient workers and a lot of core processes can be automated.	We can automate parts of their workflow once we have more data.	We can build tools for their non-core workflow but their primary work can't be optimized.	We can help with match making but not much else.	No, they are fully optimized already.	10	8	6	5	3
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30	How many deterrents exist within this industry? Will structural bureaucracy or regulation prevent it from being streamlined?	5	FALSE	This is total greenspace with no regulation around it.	Generally overlooked industry but with small trade unions or otherwise.	Somewhat regulated industry but with easy-to-approach framework around how to tackle it.	Moderately regulated industry with plenty of lobbyists and experts who navigate it.	This is a highly-regulated oligopoly with little room for new entrants.	10	8	6	5	3
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32	Is there an opportunity to expand the market here by introducing a new option?	5	FALSE	Yes, all consumers are dying for a new option.	People already using new solutions but nothing at scale.	Early adopters would love this and the rest will follow.	Most people seem happy with their current solution.	No, this market is shrinking.	10	8	6	5	3
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35	Created by:	"Grade"	0.00%
36	Arteen Arabshahi
37		Decacorn	80%+
38		Unicorn	70-80%
39		Lifestyle	<70%
40		Be worried	<65%
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