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Source: https://thoughtsongrowth.com/experiments-documentation
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IDExperiment nameReportFunnel stepSegmentsKPIMicroconv.Start dateEnd date
Test succeded?
Rolled out?
CR uplift - V1 (%)
CM1pC uplift (%)
Comments
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1Experiment name 1linkPricing PageDesktop, All trafficConversion Rate-16.01.202023.01.2020NoNo0.84%-%
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2Experiment name 2linkProduct PageAll devices, All trafficConversion RateCTR to pricing page23.01.202030.01.2020YesYes7.82%-%
Pure beauty. However, we found some UX bugs that were addressed and tested in the follow-up test.
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3Experiment name 3linkProduct PageAll devices, All trafficConversion RateCTR to pricing page16.01.202010.02.2020YesYes6.72%-%We adressed the above UX bugs and earned some additional uplifts.
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4Experiment name 4linkPricing PageMobile, SEOContribution Margin IConversion Rate02.07.202020.07.2020NoNo-4.86%1.44%
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5Experiment name 5linkPricing PageDesktop, SEMContribution Margin IConversion Rate14.04.202022.04.2020YesYes5.46%-%
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6Experiment name 6linkMarketing LPAll devices, All trafficCTR to product pageConversion Rate09.07.202023.07.2020NoNo-0.58%-%
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7Experiment name 7linkProduct PageAll devices, All trafficConversion RateCTR to pricing page12.02.202024.02.2020YesNo3.71%-%
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8Experiment name 8linkPricing PageAll devices, All trafficContribution Margin IConversion Rate17.03.202024.03.2020YesYes-8.03%31.30%CM1 was increased significantly.
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9Experiment name 9linkMarketing LPAll devices, All trafficLeads Generated-08.06.202024.06.2020NoNo-11.10%-%
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10Experiment name 10linkPricing PageAll devices, All trafficConversion Rate-16.06.202024.06.2020YesYes0.72%-%
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11Experiment name 11linkPricing PageAll devices, All trafficConversion Rate-14.05.202026.05.2020NoNo-6.79%-%
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12Experiment name 12linkPost-purchaseAll devices, All trafficRepeated purchaseCTR on button03.06.202026.06.2020YesYes28.37%-%
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13Experiment name 13linkMarketing LPMobile, SEMCTR to forms pageConversion Rate24.07.2020running
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14Experiment name 14linkPricing PageAll devices, All trafficContribution Margin IConversion Rate20.07.2020running
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