Bio Gold NZ - Search & AI Research Workbook

	A	B
1	What this workbook is, how each number was produced, and how to read the tiers. Prepared by Team Empathy, August 2026.
2	Section	What you need to know

3	Workbook	Bio Gold New Zealand: Search & AI Research Workbook. Team Empathy.
4	What this is	Team Empathy's search and AI-search research for Bio Gold New Zealand, NZ's largest pine pollen supplier: triangulated keyword demand (NZ), a 132-prompt AI question library across ten clusters, a cluster strategy, and an AEO maturity scorecard. Each tab is self-contained; sources and method are on the last tab.
5	Market focus	Scored for New Zealand only. Bio Gold sells NZ-harvested pine pollen to NZ men; no other market is modelled.
6	Category focus	Pine pollen tinctures and powder for men's testosterone, energy and vitality support, plus the adjacent comparison territory (shilajit, tongkat ali, ashwagandha, maca, deer antler velvet) where buyers weigh alternatives before choosing.
7	Keyword volumes	Triangulated across Google Keyword Planner and SEMrush: the working volume is the median of the available sources (the mean where both report, the single value where only one does). Ahrefs was unavailable this cycle (API cap, resets 29 August), so its columns show a dash; we flag that honestly rather than filling the gap with guesses. Single tools undercount NZ, so no one source is trusted on its own.
8	Keyword tiers	Tier 1, priority targets: both sources report, agree, and the working volume is 100+ per month, high confidence. Tier 2, supporting targets: a single source reported, the sources disagree, or the volume sits in the 30-100 band, treat the working volume as approximate. Tier 3: under 30 per month or zero-volume safety terms kept deliberately so the content plan still answers them. Adjacent (grey): the nine comparison-category terms (tongkat ali, ashwagandha, shilajit, maca, adaptogens, deer antler velvet), comparison-capture territory rather than product demand.
9	Prompt library	A full library of 132 questions NZ men ask AI assistants across ten clusters, from fundamentals and buying through safety, dosage, alternatives and evidence. Every prompt carries a directional volume, a band and a 1-5 priority; the first 30 are the strategic core the report leads with. Prompts are questions people ask, never claims: nothing in this library asserts a health outcome.
10	Prompt volumes	Directional estimates derived from the triangulated head-term volumes with a conservative query fan-out uplift. AI assistants collapse many phrasings into one question, so treat every figure as a floor, not a point estimate. Bands: High 200+, Medium 50-199, Low 10-49, Emerging under 10.
11	Cluster priority	Weighs demand x whether AI answers are contested x whether Bio Gold's NZ-made, largest-supplier position gives it a uniquely ownable answer.
12	AEO score	Team Empathy's AEO Maturity Model: four pillars scored out of 25 each (Technical, Content, Authority, Measurement). Certified = 80/100, Professional on all four pillars. Bio Gold scores 45/100; the detail is on the AEO scorecard tab.
13	Prepared	21 August 2026. Revenue modelling lives in the strategy report, not this workbook.
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100