ABCDEFGHIJKLMNOPQRSTUVWXYZAAABAC
1
é
2
3
4
5
URL Tagging Template
6
7
8
Destination URL
(Where you're sending traffic)
LanguageSource
(Where are they coming from?)
Medium
(How are they getting to you?)
Campaign
(Why are they coming to you?)
Campaign TermCampaign ContentTagged URL
(Drag down table to populate)
9
10
Use utm_source to identify a search engine, newsletter name, or other source.

Example: google
Use utm_medium to identify a medium such as email or cost-per- click.

Example: cpc
Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.

Example: spring_sale
Used for paid search. Use utm_term to note the keywords for this ad.

Example: running+shoes
Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.

Examples: logolink or textlink
11
www.pivott.worldNLfacebookcpcnewsarticleutmtaggingppalinkwww.pivott.world?utm_source=facebook&utm_medium=cpc&utm_campaign=newsarticle&utm_term=utmtagging&utm_content=ppalink
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100