Book Marketing Plan
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Create professional Gantt charts in GanttPRO in a few clicks
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Book Marketing Plan6/16/2020
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Color
WBS Number
Task name / Title
Assigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Market analysis before the start6/17/20206/20/20200240000
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1.1Competitors analysis6/17/20206/18/20200800OpenMedium00
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1.2SWOT analysis6/18/20206/19/20200800OpenMedium00
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1.3Target audience analysis6/19/20206/20/20200800OpenMedium00
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2Digital marketing plan6/22/20208/11/202002880000
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2.1WEBSITE6/22/20206/29/20200400000
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2.1.1Email list signup6/22/20206/23/20200800OpenMedium00
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2.1.2Author bio6/23/20206/24/20200800OpenMedium00
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2.1.3Speaking page6/24/20206/25/20200800OpenMedium00
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2.1.4Book page6/25/20206/26/20200800OpenMedium00
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2.1.5Blog6/26/20206/27/20200800OpenMedium00
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2.1.6Evergreen content6/27/20206/28/20200000OpenMedium00
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2.1.7Links to social media6/28/20206/29/20200000OpenMedium00
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2.2SOCIAL MEDIA6/30/20207/5/20200320000
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2.2.1Facebook Page6/30/20207/1/20200800OpenMedium00
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2.2.2Twitter7/1/20207/2/20200800OpenMedium00
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2.2.3LinkedIn7/2/20207/3/20200800OpenMedium00
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2.2.4Pinterest7/3/20207/4/20200800OpenMedium00
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2.2.5YouTube7/4/20207/5/20200000OpenMedium00
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2.3EMAIL MARKETING7/6/20207/9/20200240000
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2.3.1Automated emails7/6/20207/7/20200800OpenMedium00
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2.3.2Email list sign-up7/7/20207/8/20200800OpenMedium00
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2.3.3Custom template7/8/20207/9/20200800OpenMedium00
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2.4PODCASTING7/10/20207/12/2020080000
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2.4.1Create podcast episodes7/10/20207/11/20200800OpenMedium00
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2.4.2Add you podcast on iTunes7/11/20207/12/20200000OpenMedium00
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2.5AMAZON PRESENCE7/13/20207/20/20200400000
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2.5.1Book page7/13/20207/14/20200800OpenMedium00
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2.5.2Product description7/14/20207/15/20200800OpenMedium00
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2.5.3Endorsements and reviews7/15/20207/16/20200800OpenMedium00
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2.5.4Author page7/16/20207/17/20200800OpenMedium00
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2.5.5Author bio7/17/20207/18/20200800OpenMedium00
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2.5.6
Blog and Twitter feeds (linked)
7/18/20207/19/20200000OpenMedium00
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2.5.7Videos7/19/20207/20/20200000OpenMedium00
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2.6BOOK TRAILER7/21/20207/24/20200240000
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2.6.1Script7/21/20207/22/20200800OpenMedium00
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2.6.2Production7/22/20207/23/20200800OpenMedium00
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2.6.3Post production7/23/20207/24/20200800OpenMedium00
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2.7MEDIA OUTREACH7/25/20207/29/20200160000
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2.7.1Media list7/25/20207/26/20200000OpenMedium00
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2.7.2List of pitches and angles7/26/20207/27/20200000OpenMedium00
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2.7.3
Email templates for outreach
7/27/20207/28/20200800OpenMedium00
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2.7.4
Spreadsheet for tracking outreach results
7/28/20207/29/20200800OpenMedium00
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2.8PAID ADVERTISING7/30/20208/5/20200320000
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2.8.1Google Adwords7/30/20207/31/20200800OpenMedium00
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2.8.2Facebook ads7/31/20208/1/20200800OpenMedium00
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2.8.3LinkedIn ads8/1/20208/2/20200000OpenMedium00
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2.8.4Instagram ads8/2/20208/3/20200000OpenMedium00
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2.8.5StumbleUpon ads8/3/20208/4/20200800OpenMedium00
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2.8.6Book aggregators8/4/20208/5/20200800OpenMedium00
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2.9ONLINE BOOK TOUR8/6/20208/11/20200240000
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2.9.1
Interviews on podcasts and blogs
8/6/20208/7/20200800OpenMedium00
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2.9.2Guest posts8/7/20208/8/20200800OpenMedium00
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2.9.3Live chats8/8/20208/9/20200000OpenMedium00
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2.9.4Webinars8/9/20208/10/20200000OpenMedium00
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2.9.5Lections8/10/20208/11/20200800OpenMedium00
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3Offline marketing8/13/20208/29/20200960000
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3.1LOCAL OPPORTUNITIES8/13/20208/17/20200160000
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3.1.1Bookstores8/13/20208/14/20200800OpenMedium00
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3.1.2Groups, clubs, associations8/14/20208/15/20200800OpenMedium00
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3.1.3Newspapers, TV, radio, etc.8/15/20208/16/20200000OpenMedium00
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3.1.4Schools, universities, etc.8/16/20208/17/20200000OpenMedium00
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3.2LIVE EVENTS8/18/20208/20/20200160000
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3.2.1
Speak at conferences, conventions, and festivals
8/18/20208/19/20200800OpenMedium00
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3.2.2
Host events at conferences, conventions, and festivals
8/19/20208/20/20200800OpenMedium00
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3.3MEET WITH READERS8/21/20208/24/2020080000
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3.3.1
Choose the right locations for events
8/21/20208/22/20200800OpenMedium00
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3.3.2
Make connections and set dates
8/22/20208/23/20200000OpenMedium00
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3.3.3
Pre-plan and book your travel itinerary
8/23/20208/24/20200000OpenMedium00
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3.4ADVERTISING8/25/20208/29/20200320000
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3.4.1Advertising on magazines8/25/20208/26/20200800OpenMedium00
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3.4.2Advertising in book shop8/26/20208/27/20200800OpenMedium00
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3.4.3Brochures/flyers8/27/20208/28/20200800OpenMedium00
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3.4.4Newspapers, TV, radio, etc.8/28/20208/29/20200800OpenMedium00
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