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2 | Create professional Gantt charts in GanttPRO in a few clicks | |||||||||||||||||||||||||
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4 | Book Marketing Plan | 6/16/2020 | ||||||||||||||||||||||||
5 | Color | WBS Number | Task name / Title | Assigned to | Planned start date | Planned end date | Deadline | Progress (%) | Duration (hours) | Estimated hours | Time log (minutes) | Status | Priority | Task description | Cost | Actual cost | ||||||||||
6 | 1 | Market analysis before the start | 6/17/2020 | 6/20/2020 | 0 | 24 | 0 | 0 | 0 | 0 | ||||||||||||||||
7 | 1.1 | Competitors analysis | 6/17/2020 | 6/18/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
8 | 1.2 | SWOT analysis | 6/18/2020 | 6/19/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
9 | 1.3 | Target audience analysis | 6/19/2020 | 6/20/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
10 | 2 | Digital marketing plan | 6/22/2020 | 8/11/2020 | 0 | 288 | 0 | 0 | 0 | 0 | ||||||||||||||||
11 | 2.1 | WEBSITE | 6/22/2020 | 6/29/2020 | 0 | 40 | 0 | 0 | 0 | 0 | ||||||||||||||||
12 | 2.1.1 | Email list signup | 6/22/2020 | 6/23/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
13 | 2.1.2 | Author bio | 6/23/2020 | 6/24/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
14 | 2.1.3 | Speaking page | 6/24/2020 | 6/25/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
15 | 2.1.4 | Book page | 6/25/2020 | 6/26/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
16 | 2.1.5 | Blog | 6/26/2020 | 6/27/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
17 | 2.1.6 | Evergreen content | 6/27/2020 | 6/28/2020 | 0 | 0 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
18 | 2.1.7 | Links to social media | 6/28/2020 | 6/29/2020 | 0 | 0 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
19 | 2.2 | SOCIAL MEDIA | 6/30/2020 | 7/5/2020 | 0 | 32 | 0 | 0 | 0 | 0 | ||||||||||||||||
20 | 2.2.1 | Facebook Page | 6/30/2020 | 7/1/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
21 | 2.2.2 | 7/1/2020 | 7/2/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | |||||||||||||||
22 | 2.2.3 | 7/2/2020 | 7/3/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | |||||||||||||||
23 | 2.2.4 | 7/3/2020 | 7/4/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | |||||||||||||||
24 | 2.2.5 | YouTube | 7/4/2020 | 7/5/2020 | 0 | 0 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
25 | 2.3 | EMAIL MARKETING | 7/6/2020 | 7/9/2020 | 0 | 24 | 0 | 0 | 0 | 0 | ||||||||||||||||
26 | 2.3.1 | Automated emails | 7/6/2020 | 7/7/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
27 | 2.3.2 | Email list sign-up | 7/7/2020 | 7/8/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
28 | 2.3.3 | Custom template | 7/8/2020 | 7/9/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
29 | 2.4 | PODCASTING | 7/10/2020 | 7/12/2020 | 0 | 8 | 0 | 0 | 0 | 0 | ||||||||||||||||
30 | 2.4.1 | Create podcast episodes | 7/10/2020 | 7/11/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
31 | 2.4.2 | Add you podcast on iTunes | 7/11/2020 | 7/12/2020 | 0 | 0 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
32 | 2.5 | AMAZON PRESENCE | 7/13/2020 | 7/20/2020 | 0 | 40 | 0 | 0 | 0 | 0 | ||||||||||||||||
33 | 2.5.1 | Book page | 7/13/2020 | 7/14/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
34 | 2.5.2 | Product description | 7/14/2020 | 7/15/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
35 | 2.5.3 | Endorsements and reviews | 7/15/2020 | 7/16/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
36 | 2.5.4 | Author page | 7/16/2020 | 7/17/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
37 | 2.5.5 | Author bio | 7/17/2020 | 7/18/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
38 | 2.5.6 | Blog and Twitter feeds (linked) | 7/18/2020 | 7/19/2020 | 0 | 0 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
39 | 2.5.7 | Videos | 7/19/2020 | 7/20/2020 | 0 | 0 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
40 | 2.6 | BOOK TRAILER | 7/21/2020 | 7/24/2020 | 0 | 24 | 0 | 0 | 0 | 0 | ||||||||||||||||
41 | 2.6.1 | Script | 7/21/2020 | 7/22/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
42 | 2.6.2 | Production | 7/22/2020 | 7/23/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
43 | 2.6.3 | Post production | 7/23/2020 | 7/24/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
44 | 2.7 | MEDIA OUTREACH | 7/25/2020 | 7/29/2020 | 0 | 16 | 0 | 0 | 0 | 0 | ||||||||||||||||
45 | 2.7.1 | Media list | 7/25/2020 | 7/26/2020 | 0 | 0 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
46 | 2.7.2 | List of pitches and angles | 7/26/2020 | 7/27/2020 | 0 | 0 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
47 | 2.7.3 | Email templates for outreach | 7/27/2020 | 7/28/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
48 | 2.7.4 | Spreadsheet for tracking outreach results | 7/28/2020 | 7/29/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
49 | 2.8 | PAID ADVERTISING | 7/30/2020 | 8/5/2020 | 0 | 32 | 0 | 0 | 0 | 0 | ||||||||||||||||
50 | 2.8.1 | Google Adwords | 7/30/2020 | 7/31/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
51 | 2.8.2 | Facebook ads | 7/31/2020 | 8/1/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
52 | 2.8.3 | LinkedIn ads | 8/1/2020 | 8/2/2020 | 0 | 0 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
53 | 2.8.4 | Instagram ads | 8/2/2020 | 8/3/2020 | 0 | 0 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
54 | 2.8.5 | StumbleUpon ads | 8/3/2020 | 8/4/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
55 | 2.8.6 | Book aggregators | 8/4/2020 | 8/5/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
56 | 2.9 | ONLINE BOOK TOUR | 8/6/2020 | 8/11/2020 | 0 | 24 | 0 | 0 | 0 | 0 | ||||||||||||||||
57 | 2.9.1 | Interviews on podcasts and blogs | 8/6/2020 | 8/7/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
58 | 2.9.2 | Guest posts | 8/7/2020 | 8/8/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
59 | 2.9.3 | Live chats | 8/8/2020 | 8/9/2020 | 0 | 0 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
60 | 2.9.4 | Webinars | 8/9/2020 | 8/10/2020 | 0 | 0 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
61 | 2.9.5 | Lections | 8/10/2020 | 8/11/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
62 | 3 | Offline marketing | 8/13/2020 | 8/29/2020 | 0 | 96 | 0 | 0 | 0 | 0 | ||||||||||||||||
63 | 3.1 | LOCAL OPPORTUNITIES | 8/13/2020 | 8/17/2020 | 0 | 16 | 0 | 0 | 0 | 0 | ||||||||||||||||
64 | 3.1.1 | Bookstores | 8/13/2020 | 8/14/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
65 | 3.1.2 | Groups, clubs, associations | 8/14/2020 | 8/15/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
66 | 3.1.3 | Newspapers, TV, radio, etc. | 8/15/2020 | 8/16/2020 | 0 | 0 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
67 | 3.1.4 | Schools, universities, etc. | 8/16/2020 | 8/17/2020 | 0 | 0 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
68 | 3.2 | LIVE EVENTS | 8/18/2020 | 8/20/2020 | 0 | 16 | 0 | 0 | 0 | 0 | ||||||||||||||||
69 | 3.2.1 | Speak at conferences, conventions, and festivals | 8/18/2020 | 8/19/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
70 | 3.2.2 | Host events at conferences, conventions, and festivals | 8/19/2020 | 8/20/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
71 | 3.3 | MEET WITH READERS | 8/21/2020 | 8/24/2020 | 0 | 8 | 0 | 0 | 0 | 0 | ||||||||||||||||
72 | 3.3.1 | Choose the right locations for events | 8/21/2020 | 8/22/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
73 | 3.3.2 | Make connections and set dates | 8/22/2020 | 8/23/2020 | 0 | 0 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
74 | 3.3.3 | Pre-plan and book your travel itinerary | 8/23/2020 | 8/24/2020 | 0 | 0 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
75 | 3.4 | ADVERTISING | 8/25/2020 | 8/29/2020 | 0 | 32 | 0 | 0 | 0 | 0 | ||||||||||||||||
76 | 3.4.1 | Advertising on magazines | 8/25/2020 | 8/26/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
77 | 3.4.2 | Advertising in book shop | 8/26/2020 | 8/27/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
78 | 3.4.3 | Brochures/flyers | 8/27/2020 | 8/28/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
79 | 3.4.4 | Newspapers, TV, radio, etc. | 8/28/2020 | 8/29/2020 | 0 | 8 | 0 | 0 | Open | Medium | 0 | 0 | ||||||||||||||
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81 | This document has been created with the help of https://ganttpro.com online service | |||||||||||||||||||||||||
82 | You are free to use the document for your purposes with no limitations. To edit it, please, create a copy or use https://ganttpro.com | |||||||||||||||||||||||||
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