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How to use this template
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This is a calendar for big rock content. "Big rock" content is a piece of content that can be cut or chiselled into many smaller pieces -- so you have one cohesive theme across many content pieces. And it saves time/budget on content creation. Use this calendar to build a timeline for the big rocks in your content marketing strategy and how you'll slice them up over the long-run.
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Benefits
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Keep on track with content development by maintaining a calendar for the great content you are creating. This can be a living document that you update as plans change.
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Recommendations
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Key DatesEdit these dates for anything that impacts your planning cycle both externally and internally.
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Content CalendarList the content you're creating and its premise, the marketing objective it solves, how or where it fits into the buyer's journey, and when you plan to launch it.
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Campaign TacticsCreating great content is only one step. List tactics to get it into the hands of your target audience. We highly recommend using drop downs to customize the entry here under distribution channels. If you're working with content agency, you may want to add columns where you list your partner.
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How to Use the Tabs and update content
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Key DatesContent Calendar OverviewContent Campaign TacticsDrop Down Source
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List dates that could impact your plan. Examples could include black out dates due to holidays or industry events where you need to make a splash. There is also a row to add dates that impact your business, like when budgets are due. List the content your team is committing to create. From ebooks, infographics, and blog posts to webinars, demo videos, and case studies. Include whatever your team is responsible for creating that you wish to track.List how you want to promote and share your amazing content. There is a drop down menu with options that you can easily edit to simplify data entry in the sheet.Use this tab to tailor what you find in the drop downs in the content and campaign tabs. We have filled out a few to get you started. The point is to have a standard way to talk about content/campaigns while simultaneously making it easy to update the sheet. Edit this to make it work for you.
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Need More info
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Today, LinkedIn members number more than 430+ million of the 600 million professionals on the planet, representing the largest group anywhere of influential, affluent, and educated people. To distribute content to these key people, LinkedIn offers Sponsored Content and Sponsored InMail -- two products that deliver your brand messages in the LinkedIn newsfeed and inbox.

Stay up to date on LinkedIn Marketing Solutions at www.marketing.linkedin.com
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