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1 | This is a template. Please duplicate this document for the client. Remove this row after. Fill in the fields in blue. | |||||
2 | Timing | Audiences | Assets | Goals | Spend | Additional Notes |
3 | Campaign Start Date | Geo Markets (cities/regions/countries) | Corporate Website | Primary Goal | Management Fees | .. if any |
4 | 01/01/2022 | 1. Greater Vancouver Area | Leads | $1,500 Setup + $1,500/m | ||
5 | Campaign End Date | 2. Other parts of BC | Main Pages for Campaign | Secondary Goal(s) | Media Budget | |
6 | 01/01/2022 | 3. Other parts of CA (to be segmented) | 1. .. | 1. Awareness | Google Search Ads: $8400/m | |
7 | Pause Dates (if any) | 4. US (to be segmented) | 2. .. | 2. Engaged Users | LinkedIn Ads: $8400/m | |
8 | Feb 1, 2022 to Feb 15, 2022 | Demographics (age/gender) | 3. .. | ..etc. | ||
9 | Mar 1, 2022 to Mar 15, 2022 | Age 25 - 45 | 4. .. | |||
10 | Ramp Up Dates (if any) | Male + Female | Campaign Landing Pages | |||
11 | Feb 1, 2022 to Feb 15, 2022 | Audience Profile (interests, persona, etc.) | 1. .. | |||
12 | Mar 1, 2022 to Mar 15, 2022 | High income | 2. .. | |||
13 | University degree | Ad Copy (following page) | ||||
14 | .. etc. (can share links to external documents too) | |||||
15 | Linked to Asset Library (Images/Videos/etc. - if any) | |||||
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