Katakuru SEO Health Checklist (Wordpress Pretoria Meetup)

	A	B	C	D	E
1	Item	Status	Result	How to	Tool
2	Access
3	Is Google Analytics set up on website?	Open		Install the browser plugin: "Tag Assistant (by Google)"	https://chrome.google.com/webstore/detail/tag-assistant-by-google/
4	Are all site variations added to Search Console?	Open		http://www.domain.co.za, https://www.domain.co.za, http://domain.co.za, https:domain.co.za
5	Google My Business verified?	Open
6	Website login shared with us & working?	Open
7	FTP credentials shared & working?	Open
8	Cpanel credentials shared & working?	Open
9	Indexation & SC check
10	Just one version of site indexed?	Open		site:clienturl.com and check for different url versions	http://yourdomain.com vs http://www.yourdomain.com vs https://yourdomain.com vs https://www.yourdomain.com
11	Number of pages indexed	Open		site:clienturl.com and review for total indexed	Google: site:clienturl.com and review for total indexed
12	Do they have a Sitemap?	Open
13	All Sitemap url's on same protocol?	Open		Visit sitemap url, and check url's for protocols
14	Sitemap submited to GSC?	Open
15	Sitemap errors in GSC?	Open		In GSC, go to Crawl -> Sitemaps -> Sitemap errors
16	Index errors in GSC?	Open		In GSC, go to Crawl -> Sitemaps -> Index errors
17	Crawl errors in GSC?	Open		In GSC, go to Crawl -> Crawl Errors
18	Robots Testing	Open		check robots.txt for errors	https://www.google.com/webmasters/tools/robots-testing-tool
19	Structured Data Errors in GSC?	Open		In GSC, go to Search Appearance -> Structured Data -> Errors
20	HTML Improvements in GSC?	Open		In GSC, go to Search Appearance -> HTML Improvements
21	Mobile Usability check in GSC	Open		In GSC, go to Search Traffic -> Mobile Usability
22	Category pages indexed?	Open		site:clienturl.com inurl:category
23	Tag pages indexed?	Open		site:clienturl.com inurl:tag
24	Author pages indexed?	Open		site:clienturl.com inurl:author
25	Ranking #1 for brand name?	Open		Google search for "company name"
26	On-Page SEO
27	Duplicate H1s?	Open		Check if site makes correct use of the h1-h6 headers and if there are duplicate header tags or duplicate header titles.
28	Multiple H1 tags?	Open		Pages with more than one H1 tag
29	Pages with no H1 tag?	Open
30	Pages with no meta description?	Open
31	Duplicate keywords in url?	Open		bad example: http://www.gardeningtools.com/tools-for-gardening-reviews good: http://www.gardeningtools.com/reviews
32	Review Schema	Open		Check if schema is set up correctly. If schema not present, add to About/Contact page using http://microdatagenerator.com/generator.html	http://microdatagenerator.com/generator.html
33	Check Website speed	Open		We want website to load in under 3 seconds	https://tools.pingdom.com/
34	Website running on SSL without warnings?	Open
35	Sitemap included in robots.txt?	Open
36	Identify 5 pages with most traffic	Open		In GA, go to Acquisition > Overview > Organic Search. Go to Landing Page	Copy & paste 5 pages with most traffic to the High Traffic Pages sheet
37	Identify low hanging fruit keywords	Open	# of LHF KWs	Use Search Analytics for Sheets extension to pull KWs between position 5 and 20	Open the GSC Data sheet below, and follow instructions
38	Duplicate Content?	Open		Run site through Siteliner.com -> Duplicate Content
39	Broken Links?	Open		Run site through Siteliner.com -> Broken Links
40		.
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100