Katakuru SEO Health Checklist (Wordpress Pretoria Meetup)
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ItemStatusResultHow toTool
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Access
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Is Google Analytics set up on website?OpenInstall the browser plugin: "Tag Assistant (by Google)"https://chrome.google.com/webstore/detail/tag-assistant-by-google/
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Are all site variations added to Search Console?
Openhttp://www.domain.co.za, https://www.domain.co.za, http://domain.co.za, https:domain.co.za
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Google My Business verified?Open
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Website login shared with us & working?Open
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FTP credentials shared & working?Open
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Cpanel credentials shared & working?Open
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Indexation & SC check
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Just one version of site indexed?Opensite:clienturl.com and check for different url versionshttp://yourdomain.com vs http://www.yourdomain.com vs https://yourdomain.com vs https://www.yourdomain.com
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Number of pages indexedOpensite:clienturl.com and review for total indexedGoogle: site:clienturl.com and review for total indexed
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Do they have a Sitemap?Open
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All Sitemap url's on same protocol?OpenVisit sitemap url, and check url's for protocols
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Sitemap submited to GSC?Open
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Sitemap errors in GSC?OpenIn GSC, go to Crawl -> Sitemaps -> Sitemap errors
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Index errors in GSC?OpenIn GSC, go to Crawl -> Sitemaps -> Index errors
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Crawl errors in GSC?OpenIn GSC, go to Crawl -> Crawl Errors
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Robots TestingOpencheck robots.txt for errorshttps://www.google.com/webmasters/tools/robots-testing-tool
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Structured Data Errors in GSC?OpenIn GSC, go to Search Appearance -> Structured Data -> Errors
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HTML Improvements in GSC?OpenIn GSC, go to Search Appearance -> HTML Improvements
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Mobile Usability check in GSCOpenIn GSC, go to Search Traffic -> Mobile Usability
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Category pages indexed?Opensite:clienturl.com inurl:category
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Tag pages indexed?Opensite:clienturl.com inurl:tag
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Author pages indexed?Opensite:clienturl.com inurl:author
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Ranking #1 for brand name?OpenGoogle search for "company name"
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On-Page SEO
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Duplicate H1s?OpenCheck if site makes correct use of the h1-h6 headers and if there are duplicate header tags or duplicate header titles.
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Multiple H1 tags?OpenPages with more than one H1 tag
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Pages with no H1 tag?Open
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Pages with no meta description?Open
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Duplicate keywords in url?Openbad example: http://www.gardeningtools.com/tools-for-gardening-reviews
good: http://www.gardeningtools.com/reviews
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Review SchemaOpenCheck if schema is set up correctly. If schema not present, add to About/Contact page using http://microdatagenerator.com/generator.htmlhttp://microdatagenerator.com/generator.html
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Check Website speedOpenWe want website to load in under 3 secondshttps://tools.pingdom.com/
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Website running on SSL without warnings?Open
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Sitemap included in robots.txt?Open
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Identify 5 pages with most trafficOpenIn GA, go to Acquisition > Overview > Organic Search. Go to Landing PageCopy & paste 5 pages with most traffic to the High Traffic Pages sheet
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Identify low hanging fruit keywordsOpen# of LHF KWsUse Search Analytics for Sheets extension to pull KWs between position 5 and 20Open the GSC Data sheet below, and follow instructions
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Duplicate Content?OpenRun site through Siteliner.com -> Duplicate Content
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Broken Links?OpenRun site through Siteliner.com -> Broken Links
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