29/08 Business Model Canvas.xlsx

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3	The Business Model Canvas
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8	Key Partners	Key Activities	Value Propositions		Customer Relationships	Customer Segments
9	Key Partners	Key Activities	Value Propositions		Customer Relationships	Customer Segments
10	Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? MOTIVATIONS FOR PARTNERSHIPS Optimization and economy Reduction of risk and uncertainty Acquisition of particular resources and activities	What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? CATEGORIES Production Problem Solving Platform/Network	What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? CHARACTERISTICS Newness Performance Customization “Getting the Job Done” Design Brand/Status Price Cost Reduction Risk Reduction Accessibility Convenience/Usability		What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? EXAMPLES Personal assistance Dedicated Personal Assistance Self-Service Automated Services Communities Co-creation	For whom are we creating value? Who are our most important customers? Clients Ad agencies Production companies Models Agencies Businesses looking for talent
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28		Key Resources			Channels
29		Key Resources			Channels
30		What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams? TYPES OF RESOURCES Physical Intellectual (brand patents, copyrights, data) Human Financial			Web based contact Social Networks Word of mouth
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48	Cost Structure			Revenue Streams
49	Cost Structure			Revenue Streams
50	What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? IS YOUR BUSINESS MORE Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing) Value Driven (focused on value creation, premium value proposition) SAMPLE CHARACTERISTICS Fixed Costs (salaries, rents, utilities), Variable costs, Economies of scale, Economies of scope			Transaction fee 2,5-5%
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