Umpf research - Social Media Usage in the UK
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How frequently do you use the following social media platforms?FacebookTwitterFlickrYouTubeLinkedin Location-based platforms e.g. Foursquare, Gowalla or Facebook Places
2
Less than once a month7.8%9.3%6%14.5%5.6%5.8%
3
More than five times a day19.9%3.3%1.1%3.5%1.1%1.6%
4
Never/I do not have an account23%67.9%86.3%33.9%83.7%85.2%
5
Once a day or more31.8%7.2%1.4%11%2.2%2.2%
6
Once a month or more5.1%5.3%2.3%15.3%3.4%2.1%
7
Once a week or more12.5%7.1%2.8%21.7%3.9%3.1%
8
9
Total2387
10
11
Male
12
How frequently do you use the following social media platforms?FacebookTwitterFlickrYouTubeLinkedin Location-based platforms e.g. Foursquare, Gowalla or Facebook Places
13
Less than once a month7.4%8.3%7.1%8.7%6.7%6.3%
14
More than five times a day17.5%4.2%2%5.9%2%2.3%
15
Never/I do not have an account28.1%68.1%82.3%30.3%77.8%83.1%
16
Once a day or more27.6%7%1.8%15.5%4.3%3.7%
17
Once a month or more5.9%5.4%3.2%14.8%3.2%1.8%
18
Once a week or more13.5%7%3.6%24.8%6%2.8%
19
20
Total815
21
22
Female
23
How frequently do you use the following social media platforms?FacebookTwitterFlickrYouTubeLinkedin Location-based platforms e.g. Foursquare, Gowalla or Facebook Places
24
Less than once a month8%9.7%5.5%17.6%5%5.6%
25
More than five times a day21.2%2.9%0.7%2.3%0.7%1.3%
26
Never/I do not have an account20.4%67.7%88.3%35.8%86.8%86.3%
27
Once a day or more33.9%7.3%1.2%8.7%1.1%1.4%
28
Once a month or more4.6%5.2%1.9%15.5%3.5%2.2%
29
Once a week or more12%7.1%2.4%20.1%2.9%3.2%
30
31
Total1572
32
33
18 to 24
34
How frequently do you use the following social media platforms?FacebookTwitterFlickrYouTubeLinkedin Location-based platforms e.g. Foursquare, Gowalla or Facebook Places
35
Less than once a month1.457.547.2510.724.359.57
36
More than five times a day44.358.122.618.72.034.93
37
Never/I do not have an account5.2257.182.0311.386.0971.01
38
Once a day or more39.139.572.0325.511.743.19
39
Once a month or more1.747.252.3214.22.95.51
40
Once a week or more8.1210.433.7729.572.95.8
41
42
Total345
43
44
25 to 34
45
How frequently do you use the following social media platforms?FacebookTwitterFlickrYouTubeLinkedin Location-based platforms e.g. Foursquare, Gowalla or Facebook Places
46
Less than once a month4.2712.627.4212.997.248.53
47
More than five times a day30.065.942.235.572.042.6
48
Never/I do not have an account12.6258.0781.2620.5977.5577.55
49
Once a day or more38.0310.952.4113.733.534.27
50
Once a month or more3.715.013.3419.295.012.6
51
Once a week or more11.327.423.3427.834.644.45
52
53
Total539
54
55
35 to 44
56
How frequently do you use the following social media platforms?FacebookTwitterFlickrYouTubeLinkedin Location-based platforms e.g. Foursquare, Gowalla or Facebook Places
57
Less than once a month8.329.195.4714.885.694.81
58
More than five times a day18.822.840.662.191.310.88
59
Never/I do not have an account20.1363.6886.2134.7982.7185.34
60
Once a day or more31.959.851.978.322.192.19
61
Once a month or more6.566.782.4118.62.842.41
62
Once a week or more14.227.663.2821.235.254.38
63
64
Total457
65
66
45 to 54
67
How frequently do you use the following social media platforms?FacebookTwitterFlickrYouTubeLinkedin Location-based platforms e.g. Foursquare, Gowalla or Facebook Places
68
Less than once a month9.388.894.8119.475.293.61
69
More than five times a day11.31.20.722.640.720.96
70
Never/I do not have an account29.8174.0489.6637.583.4191.59
71
Once a day or more31.974.330.969.132.881.92
72
Once a month or more4.813.851.4414.663.370.72
73
Once a week or more12.747.692.416.594.331.2
74
75
Total416
76
77
55 to 64
78
How frequently do you use the following social media platforms?FacebookTwitterFlickrYouTubeLinkedin Location-based platforms e.g. Foursquare, Gowalla or Facebook Places
79
Less than once a month11.458.645.6115.194.673.97
80
More than five times a day5.610.230.7
81
Never/I do not have an account36.4579.4490.4250.9388.0894.86
82
Once a day or more24.33.040.233.741.4
83
Once a month or more6.784.441.8711.213.040.7
84
Once a week or more15.424.211.8718.222.80.47
85
86
Total428
87
88
65 and above
89
How frequently do you use the following social media platforms?FacebookTwitterFlickrYouTubeLinkedin Location-based platforms e.g. Foursquare, Gowalla or Facebook Places
90
Less than once a month15.355.454.9512.875.452.97
91
More than five times a day1.98
92
Never/I do not have an account45.0584.6591.0962.8790.196.04
93
Once a day or more17.331.984.46
94
Once a month or more7.923.962.488.911.98
95
Once a week or more12.383.961.4910.892.480.99
96
97
Total202
98
99
Central England
100
How frequently do you use the following social media platforms?FacebookTwitterFlickrYouTubeLinkedin Location-based platforms e.g. Foursquare, Gowalla or Facebook Places
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