Competitive Analysis of Cloud Storage and Organization Applications
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Pinterest
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PositioningTarget AudienceDifferentiators
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Helps users find ideas they love and give them the opportunity to work on them in real lifeCaters to users of all ages, but appears to be more known among users between their 20s and 30sCultivated a culture of DIY for ideas that were once thought to be expensive or unattainable
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Fosters creativity, independence and "DIY"Creating an account is freeEasy to use and share
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They are promoting ideas through posts that users can save and shareAlso extends itself to businessesConvenient way to organize ideas
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Their service is communicated through advertising and sharing through social media; this is useful because it can reach a wide range of potential usersPinterest home feed of a user's account is customized to meet their interest
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StrengthsWeaknessesOpportunitiesThreats
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Free and easy to useCould be filled with spam, advertisements, etc.Pinterest lens could compete with Google Pixel's feature of providing more details about photos through a search Competitors copying its features
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Able to be shared among users through social mediaCan appear to be cluttered and overwhelmingFurther promote other topics beyond fashion and home designChange in users' needs
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Cultivates culture of finding ideas and working on themIdeas can often be unrealistic to achieve with certain parameters (e.g. on a budget)Introduce newer content that a user might enjoy
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Closely associated with helping users plan their perfect events (e.g. weddings, road trips)Not always responsive
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Effective messaging and CTAs
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Introduction of new feature: Pinterest lens - this can help a user find more details about an item by taking a picture and having it analyzed
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