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 Social Media Calendar- Cuidiu
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YearMonthWeekSpecial DayChannelContent AngleSuggestion TagPost TypeobjectiveFrequence
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2023NOVWeek 1Instagram & Facebook Announcement of registration campaigns for seminars on pregnancy-related knowledges#Cuidu #BUMPS & BABESBrand relates newsStep 1: awareness
Expanding the Cuidiu's awareness by post some pregnant's knowledge to attract the potential's audiences
1 post/week:
Use fun and cosy expertise related to pregnancy and breastfeeding as the main content.
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Week 2Instagram & Facebook & TiktookShare photos of the seminar's activities, introducting the fun and necessity of activities.#Cuidu #BUMPS & BABESBrand relates news
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Week 3Instagram & FacebookTips on what to expect during pregnancy#Cuidiu #Cuidie's tips #pregnancyeducation
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Week 4Nov 20:
Universal Children‘s Day		Instagram & Facebook & TiktookCelebrate the Children's Day rendering Cuidiu's warm, pampering brand atmosphere #Cuidiu #Universal Children's DayFestivals
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Nov-23: ThanksgivingInstagram & Facebook & TiktookFun facts about Thanksgiving that show the brand's gratitude for its followers#Cuidiu #ThanksgivingFestivals
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DecWeek 1Instagram & Facebookpost about breast-feeding necessary skills and knowledge #Cuidiu #breastfeedingeducation
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Week 2Instagram & FacebookAnnouncement of registration campaigns for seminars on breast-feeding#Cuidiu #breastfeedingBrand relates news
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Week 3Instagram & Facebook & TiktookShare photos of the breast-feeding seminar's activities, introducting the fun and necessity of activities.#Cuidiu #breastfeedingBrand relates news
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Week 4Dec 25:
Christmas		Instagram & Facebook & TiktookTake advantage of the festive atmosphere of a family reunion at Christmas and guide parents to take a family photo with their children (including during pregnancy)#Cuidiu #Christmas #baby #family photoFestivals
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2024JanWeek 1Jan 1:
New Year's Day		Instagram & Facebook & TiktookPost creative Cuidiu-style picture for celebrity the new year#Cuidiu #Happy New YaarFestivalsStep 2: Consideration
In the professional background that has been laid in the early stage, the use of interesting social interaction content to further pull the relationship with potential customers and stimulate them to interact		1 post/week:
interesting and high interact activities each week as the main content
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Week 2Instagram & Facebook Announcement of registration campaigns for seminars on pregnancy-related knowledges#Cuidu #BUMPS & BABESBrand relates news
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Week 3Instagram & FacebookTips on what to expect during pregnancy#Cuidiu #Cuidie's tips #pregnancyEducation
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Week 4Jan 31:
National Hot Chocolate Day		Instagram & Facebook & TiktookPost pictures of drinking chocolate from previous events and urge viewers to get a cup of chocolate and post them too!#Cuidiu #National Hot Chocolate DayActivities
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FebWeek 1Instagram & FacebookAnnouncement of registration campaigns for seminars on breast-feeding#Cuidiu #breastfeedingBrand relates news
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Week 2Instagram & Facebookpost about breast-feeding necessary skills and knowledge #Cuidiu #breastfeedingEducation
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Week 3Feb 14:
Valentine's Day		Instagram & Facebook & TiktookCelebrate the Valentine's Day with a few tips about the benefits of the family harmony for chindren's development#Cuidiu #Happy Valentine's DayFestivals
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Week 4Instagram & Facebook & TiktookCreate a topic "What's in my mum's bag" to showcase what mums need to take with them when they go out and get followers to share their own must-haves.#Cuidiu #what's in my mom's bagActivities
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MarWeek 1Instagram & Facebook Announcement of registration campaigns for seminars on pregnancy-related knowledges#Cuidiu #Cuidie's tips #pregnancyEducationStep 3: Conversion
Convert followers who have maintained some interest in Cuidiu with a model that offers coupons 		1 post/week:
lottery related content as the main content
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Week 2Mar 8:
International Women's Day		Instagram & FacebookOffering this month's BUMPS & BABES coupon to celebrate internation Women's day, the role is the winner must to be Cuidiu's followers and liked and comment this post#Cuidiu #International Women's Daylottery
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Week 3Mar 17:
St.Patrick's Day		Instagram & Facebook & TiktookPost creative Cuidiu-style picture for St.Patrick's Day#Cuidiu #Happy St.Patrick's DayFestivals
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Week 4Instagram & Facebook Announcement of registration campaigns for seminars on pregnancy-related knowledges#Cuidu #BUMPS & BABESBrand relates news
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AprWeek 1Instagram & FacebookNew parents are encouraged to comment about encountering relevant problems and choose some questions with high engagement to answer and give away this month's coupon#Cuidu #New Parents #babylottery
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Week 2Instagram & FacebookAnnouncement of registration campaigns for seminars on breast-feeding#Cuidiu #breastfeedingBrand relates news
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Week 3Instagram & FacebookBreastfeeding expert class promotion, guide TA to join the activity#Cuidu #BreastfeedingEducation
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Week 4Instagram & Facebook & TiktookShare photos of the winners in breast-feeding seminar's activities, introducting the fun and necessity of activities.#Cuidiu #breastfeedingBrand relates news
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