|Africa Tech Open Data Base - the Manual|
|THIS ENTIRE SPREADSHEET IS SUBJECT TO A COPYRIGHT AND MUST NOT BE COPIED, AGGREGATED OR USED IN ANY FORM BY ANY KIND OF ORGANIZATION (NON-PROFIT OR OTHERWISE) FOR ANY PURPOSE OTHER THAN DIRECTLY REACHING OUT TO INVESTORS BY ENTREPRENEURS SEEKING CAPITAL OR RELEVANT SUPPORT.|
|IMPORTANT: Please use this list only by following the below guidelines. Any abuse of this list (spamming investors, sending unsolicited emails to investors etc.) will be precived of violation of the community code of conduct, and will not only harm the community as a whole but will also restrict you from any future use of this database.|
How to reach out to investors
|1||Be respectful! All investors whom email addresses are here had given their consent to publish their email.|
|With that said, they are very busy people, just like you, and have no time to respond to irrelevant / mass emails that fall completely outside their investments focus.|
|2||Do your homework! before reaching out to investors, make sure they have interest in the specific sector you are active in and that they are investing in companies in your stage.|
|You can use their websites, interviews, looking through their investments portfolio, blogs, twitter etc to make sure they are relevant to you.|
|3||Be Relevant! Once you are sure they are relevant to you - make your reach out personal and relevant. Don't use a template to all investors. Explain why you reach out to them specifically.|
|Don’t mass email – it’s a small investors community, and you don't want to create a bad reputation upfront.|
It's about people! People prefer to get intros from trusted people they know (and not random advisors). Try and see if you have relevant access through linkedin, facebook friends etc. - and if not - go direct.
Make it easy! Share relevant information in relevant formats (usually - no need for full 30-40 pages business plans - focus on investor decks or one pagers as a start). Make sure they 'get what you do' with ease.
|6||Get Ready! Be ready to follow up. have relevant data available (financial projections, market data etc.) to allow you to be responsive and engage professionally.|
|7||It’s about relationships! and it takes longer than you think. Take every opportunity to engage with investors, and build relevant relationships for when you are looking for investment.|
Capital is still a very scarce resource in Africa - and competition is tough. Its first and foremost about people and trust - so make sure you are out there, and position yourself right for when you seek capital.