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StageActivityTools and templates
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1. ResearchMarket research
Business research
Target audience research 		• Business Model Canvas
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• Lean Canvas
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• Analysis of competitors
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• Brief
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User goals
Customer goals

Conclusion:
What information should be on the project
What functions should be on the project 		• Value Proposition Canvas
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• User Story
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• Job stories
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• Empathy map
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• Persons
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2. Formation of objectives goalsWhat needs to be done, in what order, and what will it give• SMART (goal setting system)
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• Impact map
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3. ImplementationHow information should be organized on a project• Information architecture
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• Site map
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• Task flow
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• Wire flow (lo-fi)
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• Screen flow (hi-fi)
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How functions should be organized• User Flow Diagram
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• Functional card
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What pages / screens should be on the project
What elements should be on them and how should these elements be decomposed		• Kano model (classify product features)
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• Decision-making matrix
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Visual design - how everything should look• Moodboard
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• Design system
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4. VerificationHow well the project fulfills its goals• A/B tests
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• Customer journey map / User journey
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• Scenarios
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• Use cases
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• HEART (metrics)
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These templates can be used at different stages of product development.
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