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The coffeemonsters book – a minimalist list for kickstarter projects
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created by Stefan Kuhnigk and thecoffeemonsters.com
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You can make a copy of this list by clicking "file" and then "create copy".
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Kickstarter Page
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Values: y (yes), d (done), n (no)
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List To doStartedStatusKeep in mind
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yd
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Keeping you sane
StartedStatus
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Work on my "What"nWhat do you want to do? Set your goal.
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Work on my "how"nHow will you do it? Answer the how and wou will always find a way to archieve the goal.
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Work on my "why"nWhy will you do it? Remind yourself of the cause! It will keep you going.
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EmailsStartedStatus
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create a unique email adress for thisnYou'll need it, becasue kickstarter will spam your mail account with anything, starting from new supporters up to the next fail of something.
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TimingsStartedStatus
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For all stuff below, create timingsnnand add at least 10 % of extra time for anything you do.
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Tip: Maybe use Planner, iCal, google cal, Asana, Trello or whatever program you need. I would use trello, as it is simple.
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Product Development Timingnn
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Production Timingnn
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Kickstarter Campaign & Advertising Timingnn
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Newsletter / Media Reach Out Timingnn
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Shipping Timingnn
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CalculationThe project needs a funding sumStartedStatus
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ShippingnnEstimated shipping for the whole thing
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ProductsnnEstimated product costs for the whole thing (including revenue)
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VATnnEstimated VAT for the whole thing
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SumnnYour final sum to put in as funding sum
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Production(this is for books, add your's accordingly)StartedStatus
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The Book
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A printing partnerdweb adress
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Pricing of the printing processd12,- per unit
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Calculated Product Weight (exact)d1.01kg per unit
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Production timed5 weeks after print file delivery
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Production Specsd21x21 cm, 300g/m2 paper weight, hardcover, 8 detatchable cards in the back ...< you define that and see if the printer can make it happen
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The Perk 1
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A production partnern
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Pricing of the productionn
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Calculated Product Weightn
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Production timen
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Production Specsn
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The Perk 2
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A production partnern
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Pricing of the productionn
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Calculated Product Weightn
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Production timen
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Production Specsn
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insert more if you need
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Shipping(this is for books, add your's accordingly)StartedStatus
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The Book
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Calculate the price based on weight and dimensions at your fav. shipping partner
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Germany (insert your country)yd7 Euro (tracking)
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Europe (average calculation)yd16 Euro (no tracking)
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International (average calculation)yd23 Euro (no tracking)
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Overall average shipping (super important)yd15,33 Euro (average: (7+16+23)/3 = 15,33)
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The Perk 1Overall average shippingnnXX Euro
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The Perk 2Overall average shippingnnXX Euro
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Keep in mind: The shipping fees in kickstarter projects are most likely calculated within the perks price. Keep in mind to ADD the shipping to the perks pricing and also keep in mind that you have to pay VAT for any type of revenue you make in the project.
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PackagingStartedStatus
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The BookPackaging for the book Cost Per Unitnd1 Euro
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Perk 1Packaging for the book and perk 1 CPUnd2 Euro
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Perk 2Packaging for the book and perk 2 CPUnd5 Euro
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Keep in mind: ADD the price of packaging, shipping and VAT to your product/perk price
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Social & MediaStartedStatus
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Do I know Influencersynemail list / phone list
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Do I know people working for Mediaynemail list / phone list
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Magazines I could contactynemail list / phone list
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Online Magazines I could contactnnwebsite list and contact forms
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Make up your mind ... ;) yncontact
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AdvertisingStartedStatus
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Do I need it?nnWork your way through your numbers: what do you need to make this a success? Is your followership enough? Do you need a boost on fb/insta or google?
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Create Ad IdeasnnUSP (!) – What can you tell? – Give them sugar.
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Create FB-Adnn
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Create google adnn
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PublishingBONUSStartedStatus
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Make list of publishers in your genrenn
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Work your magic on the phonenn
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Work your magic in email if no phonenn
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Make appointmentsnn
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Feel if it's a fitnn
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Get a lawyernn
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Sign a well crafted (thanks, media lawyer), contract wit ha publisher.nn
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Be happynn
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Thank you for looking at this abdomination of a spreadsheet. It's a little kickstart for your kickstart and will help to just hit the goal if you follow through. Not more, not less. I wish I would have had this when I started my project