Minimalist list for successful kickstarter projects by Stefan Kuhnigk

	A	B	C	D	E	F	G
1	>>>>>>>	You can make a copy of this list by clicking "file" and then "create copy".
2		The coffeemonsters book – a minimalist list for kickstarter projects
3		created by Stefan Kuhnigk and thecoffeemonsters.com
4		Kickstarter Page
5				Values: y (yes), d (done), n (no)
6		List	To do	Started	Status	Keep in mind
7				y	d
8		Keeping you sane		Started	Status
9			Work on my "What"	n	n	What do you want to do? Set your goal.
10			Work on my "how"	n	n	How will you do it? Answer the how and you will always find a way to archieve the goal.
11			Work on my "why"	n	n	Why will you do it? Remind yourself of the cause! It will keep you going.
12
13		Emails		Started	Status
14			create a unique email adress for this	n	n	You'll need it, becasue kickstarter will spam your mail account with anything, starting from new supporters up to the next fail of something. Else: put a filter in your mail program
15
16		Timings		Started	Status
17			For all stuff below, create timings	n	n	and add at least 10 % of extra time for anything you do.
18						Tip: Maybe use Planner like notion, Asana, Trello or whatever program you need. For starters, I recommend to use trello, as it is simple.
19			Product Development Timing	n	n
20			Production Timing	n	n
21			Kickstarter Campaign & Advertising Timing	n	n
22			Newsletter / Media Reach Out Timing	n	n
23			Shipping Timing	n	n
24
25		Calculation	The project needs a funding sum	Started	Status
26			Shipping	n	n	Estimated shipping for the whole thing
27			Products	n	n	Estimated product costs for the whole thing + perks (including revenue)
28			VAT	n	n	Estimated VAT for the whole thing
29			Sum	n	n	Your final sum to put in as funding sum
30
31		Production	(this is for books, add your's accordingly)	Started	Status
32		The Book
33			A printing partner	n	n	web adress
34			Pricing of the printing process	n	n	12,- per unit
35			Calculated Product Weight (exact)	n	n	1.01kg per unit
36			Production time	n	n	5 weeks after print file delivery
37			Production Specs	n	n	21x21 cm, 300g/m2 paper weight, hardcover, 8 detatchable cards in the back ...	< you define that and see if the printer can make it happen
38		The Perk 1
39			A production partner	n	n
40			Pricing of the production	n	n
41			Calculated Product Weight	n	n
42			Production time	n	n
43			Production Specs	n	n
44		The Perk 2
45			A production partner	n	n
46			Pricing of the production	n	n
47			Calculated Product Weight	n	n
48			Production time	n	n
49			Production Specs	n	n
50		insert more if you need
51
52		Shipping	(this is for books, add your's accordingly)	Started	Status
53		The Book
54			Calculate the price based on weight and dimensions at your fav. shipping partner
55			Germany (insert your country)	y	d	7 Euro (tracking)
56			Europe (average calculation)	y	d	16 Euro (no tracking)
57			International (average calculation)	y	d	23 Euro (no tracking)
58			Overall average shipping (super important)	y	d	15,33 Euro (average: (7+16+23)/3 = 15,33)
59
60		The Perk 1	Overall average shipping	n	n	XX Euro
61
62		The Perk 2	Overall average shipping	n	n	XX Euro
63
64						Keep in mind: The shipping fees in kickstarter projects are most likely calculated within the perks price. Keep in mind to ADD the shipping to the perks pricing and also keep in mind that you have to pay VAT for any type of revenue you make in the project.
65
66		Packaging		Started	Status
67		The Book	Packaging for the book Cost Per Unit	n	d	1 Euro
68		Perk 1	Packaging for the book and perk 1 CPU	n	d	2 Euro
69		Perk 2	Packaging for the book and perk 2 CPU	n	d	5 Euro
70
71						Keep in mind: ADD the price of packaging, shipping and VAT to your product/perk price
72
73		Social & Media		Started	Status
74			Do I know Influencers	y	n	email list / phone list
75			Do I know people working for Media	y	n	email list / phone list
76			Magazines I could contact	y	n	email list / phone list
77			Online Magazines I could contact	n	n	website list and contact forms
78			Make up your mind ... ;)	y	n	contact
79
80		Advertising		Started	Status
81			Do I need it?	n	n	Work your way through your numbers: what do you need to make this a success? Is your followership enough? Do you need a boost on fb/insta or google?
82			Create Ad Ideas	n	n	USP (!) – What can you tell? – Give them sugar.
83			Create FB-Ad	n	n
84			Create google ad	n	n
85
86		Publishing	BONUS	Started	Status
87			Make list of publishers in your genre	n	n
88			Work your magic on the phone	n	n
89			Work your magic in email if no phone	n	n
90			Make appointments	n	n
91			Feel if it's a fit	n	n
92			Get a lawyer	n	n
93			Sign a well crafted (thanks, media lawyer), contract wit ha publisher.	n	n
94			Be happy	n	n
95
96
97
98
99
100		Thank you for looking at this abdomination of a spreadsheet. It's a little kickstart for your kickstart and will help to just hit the goal if you follow through. Not more, not less. I wish I would have had this when I started my project