| A | B | C | D | E | F | |
|---|---|---|---|---|---|---|
1 | Looker (here will be a link to the dashboard) | |||||
2 | Problem | Device | Materials | Hypothesis | Example | Potential |
3 | Navigation | |||||
4 | The site navigation is poorly structured, making it difficult for users to navigate and find the desired information. | All | Screenshot or a video recordinf of the mistake | Reorganize and structure the navigation of the site to improve user experience. Consider implementing a clear and logical hierarchy for the navigation menu, grouping related pages or sections together. | https://prnt.sc/-aE2_A0dISOP https://prnt.sc/LlhsIQ6Ec5Sq | 6,7 |
5 | The small size of the search field on the site makes it overlooked by users, potentially leading to difficulties in locating and utilizing the search functionality. | All | Screenshot or a video recordinf of the mistake | Increase the width and height of the input box, ensuring it is easily visible and accessible on the page. Consider using contrasting colors. These adjustments will improve the visibility and usability of the search field, making it easier for users to locate and utilize when searching for specific information on the site. | https://prnt.sc/3fATuJz8Egw1 https://prnt.sc/fIZfMbd9RXKX | 6,3 |
6 | On mobile, the phone number on the site cannot be directly dialed when clicked, preventing users from easily making a phone call. On desktop, text size is hard to read. | All | Screenshot or a video recordinf of the mistake | Enable click-to-call functionality for the phone number on the site to enhance user convenience and improve the overall user experience. | https://prnt.sc/2W3N1-_ASlSl https://prnt.sc/qK2HvfbtwbI7 | 8,3 |
7 | There are no pages on the site where users can get answers to frequently asked questions. | All | Screenshot or a video recordinf of the mistake | Add a FAQ page where users can find answers to their questions. You can also add pages where the user can understand whether they need such housing or not. | https://prnt.sc/FKzA2yQlBumO https://prnt.sc/Px5QV82cUja_ https://prnt.sc/6YJcFDOPO-hQ | 6 |
8 | The navigation on the site is difficult to read due to the close proximity of the navigation items, potentially causing confusion and making it challenging for users to navigate the site effectively. | Desktop | Screenshot or a video recordinf of the mistake | To increase the padding or margin around each item to create visual separation and enhance legibility. By enhancing the readability and organization of the navigation, users will be able to easily locate and navigate to the desired sections of the site, resulting in a more user-friendly experience. | https://prnt.sc/mHLwSuj5IR6L https://prnt.sc/aW1Y4SnX_76O | 6,7 |
9 | The "Need help" on the site is hard to notice, potentially causing users to overlook the opportunity to call. | Desktop | Screenshot or a video recordinf of the mistake | Highlight the "Need help" with the help of accented color and more space around. It can also be replaced by an accent button with the inscription "Receive help". | https://prnt.sc/8cOb4wV1nmVo | 4 |
10 | The logo and search field on the site attract more attention from users, which is why the hamburger menu goes unnoticed. Uncomfortable navigation or incomprehensible navigation worsen the involvement of mobile users, which is about 30% of all users. Additionally, the navigation is not fixed, making it difficult for users to access the menu as they scroll through the site. | Mobile | Screenshot or a video recordinf of the mistake | Adjust the visual hierarchy of the elements on the site to balance the attention between the logo, search field, and the hamburger menu. Consider resizing or repositioning the logo and search field to make room for the hamburger menu, ensuring that it is clearly visible and accessible. Implement a fixed navigation that remains fixed at the top of the screen as users scroll, ensuring easy access to the menu at all times. Also, instead of "Need help" add a fixed feedback button so that users can quickly contact on mobile devices. | https://prnt.sc/qLsIjAy_vElN https://prnt.sc/3vYbBOcdfwTT | 6 |
11 | The navigation items on the site are too small, making it difficult for users to read them on a smartphone screen. Additionally, the dropdown menu style used for navigation does not help users focus on the navigation items effectively. | Mobile | Screenshot or a video recordinf of the mistake | Make a navigation pop-up that is placed on top of the content of the site. Add more space between navigation points. By enhancing the size and usability of the navigation items, users will have a better experience navigating the site on their smartphones and will be able to find the desired information more efficiently. | https://prnt.sc/yiHB_evCoKIG | 6 |
12 | The absence of a link to the "About Us" page in the navigation menu and its limited visibility in the footer may hinder users from accessing and learning about the company, leading to a potential decrease in user trust. | All | Screenshot or a video recordinf of the mistake | Add a prominent link to the "About Us" page in the main navigation menu to ensure easy access for users. By providing a dedicated page that showcases information about the company, you can enhance user trust and credibility. | https://prnt.sc/8uiQYYxL4vMM | 4,3 |
13 | ||||||
14 | Home page | |||||
15 | The site's homepage lacks compelling elements to engage and capture the user's interest, leaving them uncertain about why they should choose this company. Furthermore, the text appears consistent, making it challenging for users to find key information and navigate effectively. This lack of interest and clarity can result in disengagement and poor outcomes. For example, only 25% of users finish reading page (it is based on heatmaps), which shows they are not interested. | All | Screenshot or a video recordinf of the mistake | Revamp the homepage to create a more captivating and informative experience for users. Start by incorporating visually appealing and attention-grabbing elements, such as high-quality images or videos. Clearly communicate the unique value proposition or key benefits that set the company apart from competitors. Incorporate clear and prominent call-to-action buttons or links that direct users to explore further. Select the key information. | https://prnt.sc/C8PmdF1Zqc-2 https://prnt.sc/URfy9olma5XV https://prnt.sc/Yz7fcmPpU2nA https://prnt.sc/2x_bFuGj9g_p https://prnt.sc/L9kEkWRmhsea https://prnt.sc/QF6oDVUG_ZKJ | 8,2 |
16 | The search field on the page is not prominent, making it difficult for users to notice and access it. The presence of distracting elements such as the header and many lines of text further detracts the user's attention from the search functionality. | Desktop | Screenshot or a video recordinf of the mistake | Increase the visibility of the search field, as using the search leads to target action on the site. Add more free space around. Minimize any distractions surrounding the search field, such as reducing the size or visual weight of headers and other text items. Also add placeholder, which says that the search is not throughout the site, but to find the nearest accommodation. | https://prnt.sc/51ZVN9DmPJw0 https://prnt.sc/ehxE3Yb9alfO | 8 |
17 | The repetition of the search field in both the navigation and immediately below it can lead to confusion and make it difficult for users to understand its purpose. This may result in users overlooking or misunderstanding the search functionality. | Mobile | Screenshot or a video recordinf of the mistake | Increase the visibility of the search field, as using the search is a targeting action on the site. Add more free space around. This will enhance the user experience by providing a clear and intuitive search function that is more noticeable and accessible to users. | https://prnt.sc/CI4GplS1RXZy https://prnt.sc/ftL_b3DYRHdF https://prnt.sc/QQKxhXbShAzy | 8,2 |
18 | Users may face difficulties in selecting the type of accommodation/service when using the search feature on the homepage, which complicates their search process and deviates from their expectations. That leads to frustration and the need for additional navigation to find the desired section on the website. | All | Screenshot or a video recordinf of the mistake | Replace the search by type of accommodation/service and by city. This will improve the user experience and streamline the search process, ultimately helping users find their desired content more efficiently. | https://prnt.sc/mgjheO_IKm6D | 6,1 |
19 | The absence of reviews on the page creates a lack of social proof and credibility, which may lead to a decrease in user trust and confidence in the website and its offerings. | All | Screenshot or a video recordinf of the mistake | Incorporate customer reviews and testimonials on the page to provide social proof and enhance user trust. Consider adding a dedicated section for reviews, showcasing positive feedback from satisfied customers. | https://prnt.sc/DLDE0eDty4mG https://prnt.sc/1fTKwxdOW1nc | 6,4 |
20 | The absence of an FAQ section on the page may result in users having unanswered questions and feeling uncertain about the company or its services. | All | Screenshot or a video recordinf of the mistake | Create an FAQ section on the page to address common user queries and provide clear and concise answers. This will help users find the information they need easily and build trust in the company's transparency and reliability. | https://prnt.sc/8ndm-X4wvvD_ | 6,2 |
21 | The dropdown list for selecting a state in the search form is not noticeable due to its grey color, blending with the background. As a result, users may not be aware of its presence and miss out on the option to refine their search by state. | Desktop | Screenshot or a video recordinf of the mistake | Improve the visibility of the dropdown list in the search form to ensure that users can easily notice and utilize it. Consider using a contrasting color for the dropdown, such as a darker shade or a color that stands out against the background. | 6,6 | |
22 | The absence of a comprehensive services block on the website prevents users from quickly and easily understanding the full range of services offered, which may lead to confusion and missed opportunities for engagement. | All | Screenshot or a video recordinf of the mistake | Create a dedicated section on the page that showcases all the different types of services offered. This section should provide a clear and concise overview of each service. Include links or buttons that allow users to learn more about each specific service, leading them to dedicated pages. | https://prnt.sc/ThV9zG-2kFy7 | 3,5 |
23 | There is information about experts on the site, but it is hidden in the footer and is not posted on the Main page. Such information can increase user confidence, as the company will associate with living people. | All | Screenshot or a video recordinf of the mistake | Prominently feature information about the experts on the main page of the website to enhance user confidence and establish a personal connection. | https://prnt.sc/vdgU8EotYv8K | 3,8 |
24 | The lengthy list of states in the selection dropdown presents a usability issue, requiring users to scroll extensively to access other content or find a specific state. This can lead to frustration and hinder the overall user experience. | Mobile | Screenshot or a video recordinf of the mistake | Implement a more user-friendly approach for selecting states. Consider utilizing an interactive map or showing the top popular states with the ability to see everything at the click of a button. This will improve efficiency and convenience for users navigating through the list of states. | https://prnt.sc/OoVp_e2F254N | 5,7 |
25 | ||||||
26 | Search results page | |||||
27 | The key information on the accommodation card is not adequately highlighted, making it difficult for users to quickly identify and comprehend essential details about the property. This lack of emphasis on crucial information may result in user frustration and hinder their ability to make informed decisions. | All | Screenshot or a video recordinf of the mistake | Use visual cues such as bold typography, contrasting colors, or icons to highlight important details such as price, location, amenities, and ratings. By enhancing the visual presentation of key information, users will be able to make more informed decisions and have a better overall experience when browsing and comparing accommodations on the site. | https://prnt.sc/PE77QulYOwoL | 8,8 |
28 | The issue with the "View Pricing & Availability" button and the "Learn More" button opening the same pop-up creates confusion for users. Users may expect to see pricing and availability information when clicking the "View Pricing & Availability" button, but instead, they encounter information related to the "Learn More" button, leading to a mismatched user experience. | All | Screenshot or a video recordinf of the mistake | Remove the "View Pricing & Availability" button as the "Learn More" button corresponds to the executing action. | 8,2 | |
29 | The issue with the property images not accurately representing the accommodations is impacting user engagement. Users are more likely to respond positively if they have a better understanding of how their future home or the home of their loved ones might look. Also the heat maps show that they want to interact with the photo to learn more. | All | Screenshot or a video recordinf of the mistake | Improve the quality and relevance of the property images to provide users with a more realistic depiction of the accommodations. Add some photos. By enhancing the visual representation of the accommodations, users will be more engaged and have a clearer idea of the property's appeal, increasing their likelihood of exploring further and making informed decisions. | http://recordit.co/uF9PKyaNe5 | 8,5 |
30 | It is impossible to filter and sort the list of accommodations. Users are unable to refine their search results based on their specific preferences and requirements, leading to frustration and difficulty finding suitable options. As can be seen from the heat maps, after getting to the search results page, users actively use navigation, or rather housing categories, which indicates that users would like to see their specific type in the open list of housing, which would greatly simplify their search. | All | Screenshot or a video recordinf of the mistake | Implement robust filtering and sorting functionality for the list of accommodations. Provide users with various filter options such as price range, location, amenities, etc. Additionally, enable sorting options such as ratings and popularity. This will empower users to customize their search and easily narrow down their options based on their preferences. By incorporating effective filtering and sorting features, users will have a more efficient and satisfactory experience when browsing for accommodations on the site. | https://prnt.sc/G6d2bLYsgt3s http://recordit.co/aLY5FlQ9kI | 5,7 |
31 | The accommodations is represented only by the list, which is not convenient if the user is looking for it in a specified area of the city. He or she can't see what’s next to the house. | All | Screenshot or a video recordinf of the mistake | Add housing maps, which will help the user to better navigate. | https://prnt.sc/h3_63r8bkck7 https://prnt.sc/gyRt4dk4NlYA | 3,5 |
32 | ||||||
33 | Forms | |||||
34 | The placement of the pop-up form below the navigation on every page is causing visibility issues on smaller screens. Users may not fully see or access the form, leading to missed opportunities for engagement or conversions. | Desktop | Screenshot or a video recordinf of the mistake | Adjust the placement of the pop-up form to ensure it is more prominently displayed and visible to users, especially on smaller screens. Consider opening the form in a position that is above the navigation or in a location that doesn't overlap with important content. Or, remove chat but open the form as a pop-up periodically, darkening the background and thus focusing attention. Fix the button for opening this form in the navigation. And the form can also be added at the end of the page after reading the information. | 7,5 | |
35 | The purpose of entering the Zip Code in form is unclear to users. They may be unsure whether it should be entered for the desired location where they want to find accommodation or for their current residential address. | All | https://prnt.sc/808uxaqgi8P3 | Provide clear instructions or labels to clarify the purpose of entering the Zip Code. Clearly indicate whether it should be the desired location or the user's current residential address. | 7,5 | |
36 | The inquiry form for obtaining more information about the accommodation is not optimized for mobile screens. The fields are small and not user-friendly for filling out, which can be particularly challenging for users with poor eyesight. | Mobile | Screenshot or a video recordinf of the mistake | Optimize the inquiry form to improve the mobile user experience. Increase the size of the input fields and make them more accessible and visually clear. | 7,7 | |
37 | ||||||
38 | Other | |||||
39 | There are no color accents on the site. Colors are disassembled in such a way that they can distract the user from the content, or vice versa, do not attract his attention to the desired content. This makes it difficult for users to navigate the site. | All | Screenshot or a video recordinf of the mistake | Implement strategic color accents on the website to guide user attention and enhance visual hierarchy. For example, all the key elements leading to conversion are highlighted by a single contrast color. And for secondary elements, use a different color. It is advisable to highlight only one element on the screen as far as possible, which leads to the sending of the application or the reverse form. | 8,5 | |
40 | The most frequently viewed page is Senior Housing Near Me. But at the same time, key information is very low, only after the states. Users may go out in a way that they will not understand what they can get or why this page exists. Only 25% of users read this information on Desktop and 18% of users on Mobile (heatmaps), which shows that users don't know about this text after the photo. | All | https://prnt.sc/st_6vTcAtsWl https://prnt.sc/siy0SeKR_cTh | Consider using an interactive map or showing the top popular states with the ability to see everything at the click of a button. Or transfer to the end of the description. Add a brief description - first general info what it is, for whom, and what it provides, then detailed information. | 8 | |
41 | Most pages do not have a call to action at the end of the page. Users will not be able to be interested to continue browsing the site. | All | Screenshot or a video recordinf of the mistake | Add a contact form for a consultation or call to call with the phone number. | 7,5 | |
42 | ||||||