Campaign planning [template]
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Instructions: click File > Make A Copy and save to edit and create your own campaign plan
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Project title: Travel Photography Guide
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Persona name: amateur photographers
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PHASECONTENTCHANNELDESCRIPTIONGOALKPI(S)OWNERSCHEDULE
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DreamingDownloadable guideFacebook & Gmail adsPromote content to target audiencesGrow email & retargeting listsAudience list growthBegin 3 months prior to peak booking period
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PlanningBlog articlesSEOPublish guide content as evergreen blog articles, optimised for longtail searchGrow email & retargeting listsAudience list growthYear-round
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Discovery & PurchaseProduct pagesSEOOptimise landing pages for "money" keywordsLeads / bookingsRevenueDuring peak booking period
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RetargetingSearch retargeting for earlier audiences
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RetentionNewsletterEmailCurated travel / lifestyle newsletterReferralsWoM bookingsOngoing/monthly
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CurationSocial [Facebook]Curated content from relevant blogs/sitesOngoing/daily
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