Social network user numbers
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www.onefiftyconsultancy.com
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PlatformMonthly Active Users (global)Numbers accurate as ofSourceNotesMonthly Active Users (UK)
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Facebook1,936,000,0003rd May 2017https://s21.q4cdn.com/399680738/files/doc_financials/2017/FB-Q1'17-Earnings-Slides.pdfUK MAU no longer updated publicly, regularly31,000,000
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Twitter328,000,00027-Apr-2017http://files.shareholder.com/downloads/AMDA-2F526X/4372304505x0x939176/620C7F19-33EB-43E8-A5B0-198EFA7F312D/2017_Q1_Earnings_Slides.pdf?
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Instagram700,000,00026-Apr-2017http://blog.instagram.com/post/160011713372/170426-700millionInstagram stories now has 150 million DAU's according to Facebook. https://s21.q4cdn.com/399680738/files/doc_financials/2016/Q4/Q4'16-Earnings-Transcript.pdf14,000,000
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http://uk.businessinsider.com/instagram-14-million-monthly-active-users-uk-2015-7?r=US&IR=T
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Pinterest150,000,00017-Oct-2016https://blog.pinterest.com/en/150-million-people-finding-ideas-pinterest?
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LinkedIn
106,457,000 [SEE NOTES]
26-Apr-2017https://s21.q4cdn.com/738564050/files/doc_financials/quarterly/2016/2016.09.30-10-Q-Project.pdf LinkedIn registered members reached 500,000,000 in April 2017 https://www.linkedin.com/pulse/linkedin-has-reached-500-million-members-very-proud-joshua-graff?trk=v-feed&lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3BBEbvPTAGllzonhMVX0F0%2FQ%3D%3D. It's UK registered members total 23,000,000. LinkedIn believe that registered members is a more valid metric for their platform. We have used DAU in order to align with the other platforms on this spreadsheet. Read pages 32-34 of link for relevant info. ?
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Snapchat166,000,00010-May-2017https://investor.snap.com/~/media/Files/S/Snap-IR/reports-and-presentations/q1-17-earnings-slides.pdfDAU 8,000,000
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YouTube1,000,000,00027-Oct-2016https://abc.xyz/investor/pdf/2016_Q3_Earnings_Transcript.pdf?
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Periscope10,000,00029-Mar-2016https://medium.com/@periscope/periscope-by-the-numbers-6b23dc6a1704#.4cslycfrp / https://medium.com/@periscope/year-one-81c4c625f5bc#.riwrw8nj8?
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Vine200,000,00013-May-2016http://www.wsj.com/articles/video-stars-are-withering-on-the-vine-1463152655Twitter announced Vine to close?
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Whatsapp1,200,000,0005-Apr-2017https://blog.whatsapp.com/616/One-billion?
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Tumblr643,500,00024-Jan-2017http://files.shareholder.com/downloads/YHOO/3719054311x0x924828/B14220C9-CFB4-46BD-90B3-DB776D9CE736/4Q16_YHOO_Earnings_Slides_vs_FINAL.pdfThis number is based off the Yahoo Q4 report which states YOY users increased by 17% combined with the most recent numbers we could find. You can find them here. http://www.adweek.com/news-gallery/technology/here-are-top-25-tumblr-posts-sponsored-brands-2015-168653?
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Messenger1,000,000,00020-Jul-2016http://newsroom.fb.com/news/2016/07/thank-you-messenger/?
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Medium60,000,00014-Dec-2016https://twitter.com/Medium?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5EauthorPublished by their Twitter account on the 14th December 2016.?
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Kik300,000,00011-May-2016https://techcrunch.com/2016/05/11/kik-already-has-over-6000-bots-reaching-300-million-registered-users/Kik argue that MAU's are no relevant to their platform so refuse to publish this data. Therefore the figure in column B is registered users rather than MAU's?
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Weibo340,000,00019-May-2017http://www.thedrum.com/news/2017/05/18/weibo-attracts-340m-users-q1-overtakes-twitter?
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Tencent 899,000,00030-Jun-2015https://www.tencent.com/en-us/content/at/2016/attachments/20160817.pdf?
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Wechat898,000,00024-Apr-2017http://mp.weixin.qq.com/s/HZEtAojB7Uvz2-2qYweNbw?
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Qzone632,000,00029-Nov-2016https://www.chinainternetwatch.com/19277/tencent-q3-2016/
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Found different numbers? Then let us know (hello@onefiftyconsultancy.com). If your source is more recent, or more reliable, we’ll swap it.
We’ll get better numbers, together.
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