Competitive Audit-The Backroom

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R
1	Competitive audit	Competitive audit goal: Discover competitive offerings and their relative features and pricing to incorporate working models into our design.
2		General information								UX (rated: needs work, okay, good, or outstanding)
3		General information								First impressions		Interaction				Visual design	Content
4		Competitor type (direct or indirect)	Location(s)	Product offering	Price ($ - $$$$)	Website (URL)	Business size (small, medium, large)	Target audience	Unique value proposition	Desktop website experience	App or mobile website experience	Features	Accessibility	User flow	Navigation	Brand identity	Tone	Descriptiveness
5	Art galleria	Indirect	US, UK, Canada, Hong Kong, Australia and Europe	Buying, selling and managing artworks	$$$	https://www.artgalleria.com/	Large	Gallery owners, artists and collectors	One platform for art sale, management, marketing, managing collections, discover new artists, conect with new galleries, etc.	GOOD + Simple, clean, responsive, all feautures included +visually clean and appealing	BAD - Full of bugs, hard to make the app work -Doesn't let you review your purchases -Hard to find anything -Couldn't log in properly	GOOD + Easy to view new collections + Provides and art room for buying +Follow up with purchases	BAD -Doesn't provide other languages -Only the desktop works with all the feautures -The app is extremely bad designed, hard to navigate or to manage artworks.	REALLY GOOD + It's super easy to jump from one room to the next and very intituite +Well organized.	GOOD + All the buttons work properly +Easy to change art rooms	GOOD + Very clean, visually appealing + Strong brand identity	Professional and straight to the point.	GOOD + Very professional + Art related language + Lots of good descriptions of artworks, obviously curated.
6	Art Base	Indirect	US,	Buying, selling and managing artworks	$$$$	https://www.artbase.com/	Medium	Gallery owners, artists and collectors	ArtBase does everything running your art business entails. So whether you buy, sell, or collect art, ArtBase makes it easy.	OKAY +Easy to navigate, clean -Doesn't explain how it works properly	BAD -Couldn't find them on the Apple Store -They advertise it, but don't provide link	OKAY + Manage inventory -Confusing when it comes to buying or keeping invoices	BAD -Extremely hard to navigate -Overwhelming to use -Doesn't provide other languages or audio accesibility.	OKAY + AT first glance everything seems organized -It's super confusing, doesn't do what it claims	BAD -Doesn't make sense + The buttons work	OKAY - Doesn't have a voice or tone - Boring and doesn't inspire confidence	It doesn't have a clear tone, and it doesn't look trustworthy or professional	BAD - Overwheelming and confusing - Doesn't explain very well what they do or provide
7	Artsy	Direct	International	Buying and selling art	$$	https://www.artsy.net/	Large	Collectors and artists	Artsy believes that the process of buying art should be as brilliant as art itself. That’s why we’re dedicated to making a joyful, welcoming experience that connects collectors with the artists and artworks they love.	REALLY GOOD + Engaging and Exciting +Easy to navigate +Very artistic and full of images (Artwork)	REALLY GOOD +Easy to use, intuitive and clean +responsive and organized + Visually Appealing +Appropiate for artwork and artists	REALLY GOOD + Exploring art rooms and new collections + Enter art auctions easily +Exloring galleries + Selling your artwork easily +Conect audience with artist	REALLY GOOD + Available in several languages + Audio available + Integrated with voice assistant technology	REALLY GOOD + Everything flows very well +intuitive +Everything makes sense and it's organized	REALLY GOOD + Easy to navigate +All buttoms are intuitive and working	REALLY GOOD + Strong Brand identity +Very "Artsy" +Very engaging and exciting	"Artsy", friendly and exciting	REALLY GOOD + Focus on the art part + Lots of details and useful information
8	Artfare	Direct	US	Buying and selling art	$$$	https://www.artfare.com/	Small	Collectors and artists	Artfare tries to empower artists to develop and cultivate patron relationships independently by providing them with the tools they need to grow and sustain their practice—without the exclusive need of gallery representation.	GOOD + Engaging and Exciting +Full of artwork +Easy to explore new artists and collections	REALLY GOOD + Lots of useful features + Easy to navigate +Simple, clean and intuitive	GOOD + You can discover artworks/galleries near by + Connects the artists with new customers + Arrange meetings between the artist and buyer	OKAY + Available in several languages + Integrated with voice assistant technology - Doesn't provide audio	REALLY GOOD + Everything flows very well +Intuitive and simple +Everything makes sense and it's organized	REALLY GOOD + Easy to navigate +All buttoms are intuitive	REALLY GOOD + Strong Brand identity +Very professional and clean +Very engaging and full of feautures	Professional and fun	REALLY GOOD + Focus on the art part + Lots of details and useful information
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