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CategoryFieldCurrentw/ CRM% Change
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Prospect TargetsProspects / Month10012020%
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# of Available Units200200remains same
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Avg Rent$750.00$750.00remains same
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Conversion %Prospect → Applicant %5%15%10%
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Applicant → Tenant %15%25%10%
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Results# of Applicants518
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# of Tenants15
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Estimated Annual Revenue Increase$6,750.00$40,500.00$33,750.00ROI Potential
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