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PhaseDeliverableDescription HoursCompleted? Timeline (Week)
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DiscoverProject BriefingDocuments overall project scope assumptions, research methods, goals and timelines1Y1
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Competitive Analysis Identify and compare existing competitors 1Y1
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User Interview GuideDocuments a written plan / script for conducing user interviews2Y1
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Conduct User InterviewsConduct user interviews with 3-5 participants7Y1
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User Interview Results Debrief Document raw data from user interviews3Y1
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DefineAffinity Mapping pt. 1
Synthesize findings from user interview raw data and begin identifying patterns and opportunities
3Y1
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User PersonasCreate 1-2 user personas based on research to help guide future design decisions4Y2
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DevelopMoodboardCreate a moodboard that shows a visual direction and style that matches the brand values1Y2
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BrandingCreate a brand style and logo that matches the brand values and audience3Y2
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Feature RoadmapList and prioritize potential features2Y2
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User Flows & Task FlowsVisualize the user's journey through core features4Y2
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Sitemap Develope hiearchical list of pages organized by topic 2Y2
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Low-fidelity Wireframes
For Responsive Website case study: there needs to be a minimum of 5 unique screens in the format of choice (mobile, tablet or desktop) and additionally at least 3 screens in a secondary format of choice (mobile, tablet, desktop).
4Y3
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High-fidelity Wireframes
For Responsive Website case study: there needs to be a minimum of 5 unique screens in the format of choice (mobile, tablet or desktop) and additionally at least 3 screens in a secondary format of choice (mobile, tablet, desktop).
8Y3
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PrototypeCreate a working prototype for this feature5Y3
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Usability TestingConduct user testing with 3-5 participants6Y3
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Usability Test Results DebriefDocument raw data from usability testing2Y4
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Affinity Mapping pt.2Synthesize findings from usability testing raw data2Y4
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IterationsMake iterations based on insights from usability test data10Y4
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DeliverFinal Deliverable / Case StudyFinal presentation of Responsive Web Design project104
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