Questions for Team Cashaa

	A	B	C	D	E
1	Telegram Handle	Questions	Answers	Follow-Up Questions	Follow-Up Answers
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3	E613	Marketing:
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5		Will the marketing strategy / plan have a two-pronged approach? (1) Focus on "investors" in the CAS token. (2) Focus on "users" of the CAS token. I think it is very important for Cashaa to differentiate between the two. There might be some overlap between (1) and (2); but most "users" will likely not be "investors". So a two-pronged approach to marketing seems to be essential.	yes we already targetting that approach. it is always good to have the exsisting users stick around and they attract new one's	What are the main components (i.e., "initiatives") of your marketing strategy for: (1) "investors" in the CAS token, and (2) "users" of the CAS token?	We are finalising an announcement concerning token distribution which is relevant for any old and new token holders who bought in the token sale or from an exchange. Concerning the future end user of our product, we will have a demo of the wallet ready by end of Q2. Initiatives targeting these future users of the wallet and therefore of the CAS functionalities will be launched later this year as the product launch is scheduled for Q4. We will target the following: Business consumers: FinTech companies with innovative ideas for Lending, Bill Payments, E-Commerce, Crowdfunding, Startups, ICO launching Cards based solutions, Media companies, Businesses with multiple vendor payouts etc. as well as personal consumers: Immigrants, average bank users, international students and travellers.
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7		What are Cashaa's current plans and strategies regarding "digital marketing" and "optimization"?	we have hired interns for gorilla marketing also our marketing team is solely targetting the social media, article writing and launching programmes	(1) "social media": What are your specific initiatives on social media? Can you provide some examples (not everything of course, but a few examples please)? (2) "article writing": I saw the initiative by CashaaKnights (CashaaMonk). Excellent. Very well articulated and thought out. But what is the Cashaa Team doing about article writing? Some examples please. (3) "launching programmes": Please provide some examples. Note: For all 3 of these topics you mentioned, I realize the examples might be for the future because most of the planned initiatives (probably the vast majority) have not been implemented yet. (4) Do you have any other plans / initiatives for "digital marketing"? (5) What about "optimization"?	We have launched the Cashaa Knights programme through which we have built a team of strong Cashaa supporters who are working in the different areas: Spreading the word in social media including all relevant groups, article writing and maintaining a blog such as in Medium, making Youtube videos, making relevant introductions, being admin in various groups, helping with outreach to exchanges and marketing partners, etc. To optimise these efforts, the monthly activities are tracked for each programe participant and are rewarded proportionally.
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9		Will the marketing be focused on "customer acquisition" (truly marketing) or just advertising (branding)? Or both?	both
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11		Regarding the marketing / customer acquisition focus, how do you plan to track the results? Will it be data driven that can track real ROIs?	yes it is data driven and we are planning to launch few automated tools to track the results, also for any business to run successfully roi tracking is the key	What are the "automated tools" to track the results?	We have the number of signups for our newsletter/Cashaa account/exchange, numbers of reach and activity through our emails, social media, helpdesk, and the above mentioned programme participants' activities and impact are being tracked through a combination of manual tracking and a tracking tool.
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13		What are the plans for SEO? Of course it's important, but Google controls the rules and they keep changing the rules. Many companies are chasing their tails on trying to optimize SEO.	agreed , we are currently evaluating few seo agencies and get the best one.	Do you plan to hire an agency for SEO only? Or will the agency also provide guidance for the overall marketing strategy? From my experience, the latter would be a much better path to pursue. Also, which agencies are you considering? I went through the process 3 years ago and did a very deep dive into agencies in the US (with global reach) and learned a ton through the process on digital marketing, optimization, etc. Most agencies simply chase SEO. That is a big mistake. Allocate your resources to initiatives that will drive the best ROI (that you control and that you can track). Things are very dynamic. Very. And engaging the right agency (like we did, and we still have) is absolutely essential. They are few and far between. The vast majority of agencies don't understand what is most important.	Yes, we will hire an agency which not only does SEO but also gives a broader guidance.
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15		Leveraging off the expertise of services from certain outside firms (one example would be Optimizely) makes more sense. Does Cashaa plan to do that?	noted
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17		Are you also considering utilizing other outside firms that have a proven track record of success in generating robust ROIs on digital marketing / optimization / customer acquisition / conversion / retention (in essence, robust e-commerce and marketing for Cashaa's products and services)?	yes we are welcoming.	As a follow-up, what "platforms" will you be using for "e-commerce" (obviously service-related and not products), "optimization", and "digital marketing"? These 3 "platforms" are distinct yet interrelated and need to be cohesive.	As mentioned above, we are looking to hire an SEO agency which not only provides SEO services but also gives guidane concerning digital marketing initiatives. We will also start doing ads such as in Facebook and Twitter.
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19		Do you already have a lead firm lined up that can provide the essential guidance that is necessary? Trying to do everything internally (without having that expertise) would be sub-optimal and not generate a strong ROI.	yes we are taking expert advice.	From whom are you taking the "expert advice"? I assume you are still in the process of deciding on an agency to hire, correct? I cannot emphasize enough that engaging the right agency is essential to implementing a succesful marketing strategy.	We are aware of this and have worked with agencies before, however at this stage we would not like to release any names yet.
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21		When will Cashaa commence with real marketing? At the end of February, Cashaa stated that "viral marketing and press releases will start from March 5th". I understand some of the reasons for the delay. For sure. Understood. But now (in May) what is the timing of finally starting the marketing? And I am referring to real marketing (my comments outlined above). I am "not" referring to writing blogs or articles - which are important and a great initiative that is being implemented, but blogs and articles are just a minor part of a real substantive marketing strategy. (Note: The Cashaa Knight Bounty Programme is a great initiative. But it really is a very, very small piece of an overall marketing strategy, and it will not move the needle much at all.)	we are on full throttle marketing plan	"we are on full throttle marketing plan": What are the main components of this marketing plan? And is this marketing plan truly on "full throttle" already? "What" is on full throttle and "where" is it?	We in the past weeks got regularly featured in mainstrea as well as niche (finance related) media (Yahoo Finance, Seeking Alpha, NBC2, The Street, among others), Youtube videos as well as on investing.com, one of the Top 5 most highly-respected magazines in this field. Furthermore, we have launched the above-mentioned programme including the named initiatives which include but are not limited to article writing. Additionally, we are continuously present at events and conferences around the world, such as recently in New York and London, with upcoming events in Colombo, Bahrain, Mumbai and others. For more information, see the website where our media coverage and event presences are listed. We are also continuously working on getting CAS listed on more exchanges and will announce a new exchange in the coming days. We are well aware of the advantages of getting listed on a large, well-known exchange, but for any token getting listed on such an exchange takes time. Also please note that we are listed already on Hitbtc which is one of the top 10 exchanges.
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23		I would like that you explain more: #1 the use cases of the token #2 if I want to send money across do I have to by cas and after sending is the token burned or??. #3 how would the token price reflected the demand or how would the value of the token increase. That's all for now thanks		I think it is important for the community to have some "metrics" to measure (on an on-going basis) the results of the various initiatives of the marketing plan. Of course the Cashaa team will have detailed metrics (and analytics to focus on ROI). But I think it would be good for the community to have some overall metrics that we can track. To keep it simple, I will outline 2 metrics below. And please note, this is assuming the marketing plan has an initial focus on "investors" in the CAS token since the platform for the "users" has not been launched yet - so there would not be a lot of money spent (yet) on marketing towards the "users".	It is important for us to focus on the product and have the majority of our spending related to legal/licenses and development. Concerning the CAS token, we are aware of the issues around the price as well as around the volume, for which we will onboard more exchanges as mentioned above, also please note the impending announcement related to an initiative for our token holders.
24				(1): "Increasing number of Telegram members" - One result (of many) from the marketing plan should be an increased hit rate to the Cashaa website. The community cannot see that. But it would be very likely that the Telegram membership will also increase because of the increased traffic to the Cashaa website. When I saw the "full throttle marketing plan" answer posted (May 7), I made a note that the Telegram membership was approximately 7,675. And this number was already after the bots were removed from the membership. So ... over the next several weeks and months, we should see the 7,675 number increase significantly.	We are not having all initiatives running yet and have not made some of our biggest announcements yet, which we have kept for later in June.
25				(2): "Increasing volume (buying) of CAS and an increasing (or at least stable) price" - At the end of the day, the overall goal of a marketing plan is "customer acquisition". And for Cashaa, at this stage of its growth, it is all about "conversion" (i.e., targeting new people to invest in CAS). We should see an increase in the "buy volume" of all the combined exchanges. Currently - as of May 7 - such total buy volume is approximately USD 50,000 per 24 hours (an overall average for a week for all the exchanges and averaging that to a one-day-average (24 hours). And such increase in buy volume should not be due to dumping, which might happen in early June because of the unsold tokens being distributed. Rather, which the implementation of a robust marketing plan, we should see the CAS price to increase or at least remain stable. We should not see a declining price (except for the early June possibility of dumping). With all this said, this overall metric should see an increase in buy volume and an increase in price over the next several weeks and months.	See above - check regularly our Medium for the latest announcements, which will include announcements concerning the token.
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27		From the ICO proceeds, USD 3.6 M was earmarked for Marketing and Business Development. Please provide an estimate (a very rough estimate) of how much will be for Marketing and how much will be for Business Development. And I fully understand that there can be some overlap between the two, depending on how you define "marketing" and "business development". Also, for the Marketing amount, how much will be used for targeting "investors" in CAS and how much will be used for targeting "users" of CAS? This relates to how I outlined "investors" and "users" in my comments above.			Marketing costs will occur e.g. costs for ads (e.g. twitter, facebook), SEO, press release distribution, travel costs to speaking engagements if not provided by the organiser, (rare) sponsorship costs. Business development includes partnerships with companies and individuals which normally only require expenses covered; only in the case of exchanges there is a fee.
28		The whitepaper indicates that 20% of the ICO proceeds will be used for Marketing and Business Development: $ 33 M less $ 14.77 M = 18.23 x 20 % = 3.646 - - - say $ 3.6 M
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31	E613	Press Releases:
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33		When will Cashaa issue press releases for agreements with external partners that are in place (substantive / definitive / contractual agreements)?	We have started making such announcements, please refer to our almost daily updated media blog as well as news.cashaa.com. Please understand that we only make an announcement once a partnership is signed, and not provide any names or other details while in negotiation.
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35		These press releases should be released now (assuming there are real contractual agreements in place already).	We have started to make press releases, e.g. concerning the new team hires from top banks, or the keynote speech at the GMTS conference where Cashaa was the only blockchain company alongside Ripple.
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37		Such press releases would be great (primarily to generate more interest in Cashaa, but also to increase the value of the CAS token). It would not be based on hype. It would be based on real deals (“alliances and partnerships”).	Fully agree
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39		You should not wait for the "platform" to be released. You can issue the press releases now. In essence, it would be like free marketing (more like advertising in this instance). People in the marketplace read the press releases and gain a better understanding of Cashaa. Then they visit the Cashaa website and dive deeper and then hopefully become part of the Cashaa community and invest in Cashaa.	TRUE
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41		The press releases need to be issued via media outlets (widespread). I assume media outlets like Coin Telegraph, Bit Coinist, Coin Desk, and Bit Coin.	We are focusing both Blockchain media and Main stream media
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43		And I hope maybe more widespread media outlets that are not just within the crypto / blockchain community (“preaching to the choir”), such as Reuters, Bloomberg, MarketWatch, and the Associated Press (more impressive, better reputation, wider reach).	Cashaa is primarily been featured from last two years in media like Nasdaq, MarketWatch, Yahoo, Reuters, and many more listed on website and we will continue doing it.
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45		Will Cashaa use media outlets like Reuters, Bloomberg, MarketWatch, and the Associated Press (for important press releases, such as an agreement with a bank or a partnership with Mastercard)? It makes sense for Cashaa to differentiate itself from the crowd of other crypto / utility tokens.	We have been covered in these already.	Just to confirm here (I hope it is true), you plan to use one (or more) of the following media outlets for some of your strategic / important press releases (Reuters, Bloomberg, MarketWatch, Associated Press)? I think this could definitely differentiate Cashaa from the rest of the herd.	We have been covered in these already.
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47		And then translating the English press releases into other languages … very important. If translations are not done well, then it reflects poorly on the company. So someone needs to ensure the press releases are translated accurately. “Google Translator” is horrible. It needs to be done professionally.	currently our plans are only for English, but slowly will add other language support for PR
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49		I assume the focus will be on certain key countries – many could be listed here, but I surely assume that the Cashaa team has a priortized listing - also, it depends on which market is being targeted for each press release (the "investors in Cashaa", or the "users of CAS", or both).	Users: India & Europe , Token Buyers could be Globally as in future we will expand Globally
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51		At the end of each press release, there should be an “About Cashaa” section which is basically a brief description regarding what Cashaa is all about. Some key, salient bullet points should be mentioned.	yes
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53		And this "About Cashaa" should be consistent in every press release. And “it” (like a "tag line", actually much more than a tag line) should also be on Cashaa’s website.	ok
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55		And I assume the press releases will be “timed” and “staged” strategically over a number of weeks. Keep the momentum going, but don’t shoot it all at once.	sure, maintaining the balance and releasing right info at the right time is the key
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57		I assume there are already some partnerships and contractual agreements in place, and surely there will be more to come in the very near future. Issuing press releases for such partnerships is very important.	Totaly agree
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59		This is especially true when the partnership is with a well-known / well-regarded company. This could be a banking partnership, for example. Or maybe the Mastercard partnership. Kumar has already mentioned the Mastercard alliance / partnership (on Telegram and Medium).	yes we have , mastercard will more come into role play after wallet launch
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61		Why not formalize a press release on what Cashaa is doing with Mastercard? Use a reputable media outlet with wide reach. Such a press release is important. Very important. And it could generate a lot of positive publicity for Cashaa. And such publicity would be real / tangible / authentic ("not" hype).	as said before by you guys , right info at the right time , we have noted this in marketing roadmap already	Is the answer to my question a "yes" but the timing will be later (TBD)?	yes there will be an announcement when it fits to the time.
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64	E613	Launch of Cashaa banking application (Wallet) in Europe in Q4 2018:
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66		When the "wallet" is launched in Europe in Q4 2018, will it "only" be usable "within the EU" during this initial European launch? Or can EU residents remit money outside of the EU?	Sender is in Europe, the recipient can be anywhere.
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68		For example, a Turkish immigrant / foreign worker living in Germany wants to remit money back to his/her home country of Turkey.	yes, this is possible
69		Can he/she do that with the Cashaa wallet when it is launched in Q4 2018?	yes
70		I ask that because wouldn't the recipient in Turkey also need to have a Cashaa wallet to receive the money? And the Cashaa wallet would not have been launched yet in Turkey in Q4 2018.	the recipient only needs to have a card to receive money, Cashaa wallet is not necessary to receive.
71		This is a good / realistic example, because there are over 1.5 million Turkish people living / working in Germany. It is Germany's largest immigrant population that would clearly benefit from the Cashaa wallet.	yes
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73		The primary objective for Cashaa is "banking for the unbanked". And many immigrants / foreign workers in the EU are "unbanked". So I assume that is the target market in the EU. ("Primarily" the target market, I do realize there are others (non-immigrants / non-foreign workers) who also will use the Cashaa wallet.)	Yes that was the main rootcause to come up with this project
74		And many immigrants / foreign workers are remitting money back to their home countries. And they are the ones who are paying exorbitant fees for such remittances and would greatly benefit from the Cashaa wallet.	Yes that was the main rootcause to come up with this project
75		And ... many of their home countries are outside of the EU.
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77		I understand that of course longer-term, as the Cashaa wallet expands globally to different regions of the world, the wallet will be used for cross-border transactions (for example, from the EU to non-EU countries).	WE are working to send money to countries EU and outside EU through our partnership. Through the different strategic relation we are working on cashaa can settle payments to more than 210 countries within 30 mins through its network of card transfers. Complete documentation will be released before the launch.
78		But what about when the Cashaa wallet is first launched in Europe in Q4 2018? Will it be limited to only "within the EU"?	out of europe aswell.
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81	E613	KYC and AML (Trulioo):
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83		Has the KYC now been completed (100%) by Trulioo? We all realize the importance of using a third party (like Trulioo) to perform the independent verification of the KYC. Cashaa is very unique in that aspect and very forward-thinking.	yes it is done already, we have now come down to only 38 unverified users
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85		Does Trulioo issue a "report" for Cashaa to provide to others (such as banks and governments)? I am thinking it would be somewhat similar to an audit opinion by an independent accounting firm regarding the financial statements of the company (i.e., independent verification).	trulioo is only for doc verification purposes	ok, but will Trulioo issue an independent report / opinion on their work? It would be great to have a document (something like an "audit opinion" that you would normally receive from a CPA firm / chartered accountancy firm that audited your financial statements). And it would be essential that such an opinion would be a so-called "clean opinion" (i.e., "unqualified" opinion). You can use that opinion later for regulatory / banking / government requirements, and also in the future for a potential IPO. Yes, an IPO for Cashaa - maybe on the TSX given that Auxledger is considering it and also Trulioo is based in Canada, or possibly the LSE or NASDAQ. It might be possible. Both an ICO (done) and an IPO (in the future). Why not.	We do have Trulioo reports which we are sending to banks etc. as needed.
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88	E613	Wallet "roll-out":
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90		Starting with Europe in Q4 2018, and then followed by India in Q1 2019.	yes
91		After Q1 2019, which countries (specific countries, such as Indonesia for example) will follow? What is the prioritized order and estimated timing?	After Europe and India, it from Q 2 on will be Indonesia, Philippines, then more countries in Asia and Africa, and in the following years then the rest of the world.
92		The roadmap mentions "expanding Cashaa banking services to South East Asia and Africa" in Q2 2019.	yes
93		I fully understand the timing would be rather fluid and subject to change. But seeing a prioritized order of countries and estimated timing would be helpful.	please refer to roadmap for high level overview , exact dates will be rolled out in Q3
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96	E613	Wallet "functionality":
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98		When the wallet is launched in Europe in Q4 2018, what type of functionality will be included initially?	Yes	My question was "what type of functionality will be included initially"?	Our wallet provides instant updates, send, receive or pay with our beautiful interfaces. Now you can have one account where you can deposit your money and crypto* and use it as you want.
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100		And then when will the other attributes be added on (such as "micro finance", "trading" of smart contracts, and other features and premium services)?	in planning