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WELCOME TO YOUR
Ticket Revenue Calculator!
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If you're reading this, congratulations! You're working towards better revenue and a tighter business model for your experiences. This calculator will help you better understand how much to charge for your tickets and how those prices play into your revenue. Read the instructions below for how to use this calculator. When you're done, you'll have a better idea of what kind of prices you need to charge to maximize experience revenue.
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How to use this calculator
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Optional: Get help
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This step is optional, but will save you tons of time and energy. Instead of manually updating this each week or month to understand your revenue, specialized software can help you book, track, and analyze any data you collect from your experiences.
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While there are some low-cost point solutions in the market that automate bookings or track basic demographics, some have more capabilities and deliver more value than others. With AnyRoad, you cannot only track your revenue and who's attending your experiences, but also get a more complete view of your customer with demographically targeted questions. You can also use AnyRoad's feedback feature to understand what to tweak about your experiences to optimize your strategy and increase your NPS score in a fully trackable way. You're finally able to get a full data set for your experiences, and put numbers and facts behind the decisions you make.
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Additionally, you can use AnyRoad's Ticket Revenue Calculator to see how the ticket price impacts your revenue and start making choices from there.
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1. Open the Ticket Revenue Calculator
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Go to the tab 'Weekly Revenue'. Columns B-D will guide you through the key factors behind ticket pricing and why.
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2. Read the instructions and fill out the fields
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The information above each needed cell will give you instructions for how to fill out the necessary fields. Manually enter your data for each required field.
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3. Review the annual breakdown
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Go to the 'Annual Revenue' tab. The fields will auto-populate with a breakdown of how many guests and how much revenue you'll see for the year. You can play around with prices in the 'Weekly Revenue' tab if you're on the fence, and see where your sweet spot lives.
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