Sujan's Growth Framework
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Experiment Ideas
Hypothesis
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DateWhoExperiment NamePlace/PlatformPotential ImpactMetricPredictionProbabilityNotes
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JeradUpgrade from dashboard (from paid account)
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Jerad“Silos” for backend requests (new accounts / new bucket)
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JeradAmount of activity contingent on number of followers
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Sujan5000 > notch up activity levels (5% increase per 5000 followers)
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2/26/2015SujanRequire credit card up front?homepage/signup pages
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JeradReprocess statistics weekly, account for churn
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JeradUnfollowing lagging behind for some accounts
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JeradAdd testimonial to homepage
The ease of automation and clean interface make Narrow a blessing to any growth strategy, especially when compared to their counterparts. Top that off with the kind of customer service that makes you feel appreciated, and you got a trifecta!” - Dario Hudon-Verrelli @OctopusAndSon
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JeradMobile responsiveness
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Jerad
Follow-up email 3 days after acct expiration (transactional email / MailChimp was too glitchy)
email
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Jerad
Ensure users can’t add duplicate keywords (warning on Add Keywords screen)
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JeradOnboarding validation messages (char limits)
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Jerad404 page
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JeradGet rid of # symbol in URLwebsite
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JeradSome sort of referral programwebsite
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JeradRevamp login / registration screen
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JeradAdd the bios to the activity logproduct
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Jerad
Bulk adding keywords (request from samuelroy.p@gmail.com, bramkanstein@gmail.com)
product
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PayPal integrationproduct
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JeradAngular test librariesback end
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JeradImprove error reporting (front-end errors)back end
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JeradAdditional in-app success/error messagesback end
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Sujan
Referal program/incentive (test with offer 1 month free if a user brings 1 new customer)
Delivery through Intercom
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SujanDrip emails to expired trials for up to 3 months after trial expiresemail
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SujanForce feedback form (or survey to filled out) when trying to churn website
this will help us figure out what is wrong
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Sujan
Outbound emails to social media agencies where we sale Narrow to their clients
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Sujan
Churn 1 month free or 50% off for 3 months for users who churn due to price
website
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Automation feature: auto dm after someone follows youproduct
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Upsell: Follow based on username (charge an extra $9/month)product
from my testing this has been the best converting keywords
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JeradEngage: Target followers of influencersapp / add-on
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Sujan/JeradSetup Retargeting FB adsFacebook
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Sujan/Jerad
Make it clear that you can add more than 5 keywords (lots of people only add 5 keywords)
website onboarding
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Jerad
Setup NPS in app survey (https://satismeter.com/ & www.wootric.com) Wootric promotes promoters to share on social media
we'll prevent churn by asking for feedback and solving customers problems before they churn. Also wootric.com has a auto share prompt for promoters to share their experience on twitter
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setup retargeting to convert lost signupsPerfectAudience or Adroll
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SujanTest doing weekly webinarsuse crowdcast
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