JLA.co.uk - Website Recommendations

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2	JLA Website Recommendations
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4	Suggestions to improve the User-Experience on the SEO Landing Pages (eg. https://www.jla.co.uk/motivational-speakers):
5	Below is a comparative analysis of JLA's SEO landing pages vs SpeakersCorner's pages. Please note that SpeakersCorner.co.uk is one of the top competitors for JLA in organic search.
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7	ELEMENT	On SpeakersCorner.co.uk (https://www.speakerscorner.co.uk/listing/motivational-speakers)	On JLA.co.uk (https://www.jla.co.uk/motivational-speakers/)	ADDITIONAL DETAILS
8	Speakers' List on the Landing Page	Speakers are listed at the top of the page making it more convenient for the users to explore & book their desired option.	Currently, the Speakers' listing is not available on the landing page, which is the most important element that the users would want to see. Having a list of speakers on the SEO landing pages (ex. Motivational Speakers, Conference Speakers, etc.) will help users to easily look through the details of the speakers and shortlist the best person to hire.	Please refer to the screenshot here
9	Page Title (H1)	A relevant and SEO-friendly Title is present at top of page.	The page title is present in bottom part of page.
10	Text Content	Users are able to find the text content at the top of the page.	The users are not able to see the main content until they scroll down to the bottom part of page.
11	Filter Options	Every listing page of speakers has filter options that help users in finding their desired speaker.	No speakers or filter option listed on the JLA's landing pages.
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13	Overall Website's Suggestions to improve User Experience:
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15	SEO ISSUE	ISSUE SUMMARY	RECOMMENDATION	ADDITIONAL DETAIL
16	Artist/Speaker Pages Presentation	Currently, the content presentation on SpeakersCorner.co.uk speakers' profile pages is better than those on the JLA website. For Example: https://www.speakerscorner.co.uk/speaker/chris-moon vs https://www.jla.co.uk/conference-speakers/chris-moon	We noticed that the content present on the artist/speaker pages on JLA is difficult to read (in terms of the writing style and use of words) as compared to those at SpeakersCorner.co.uk. It should be made more simple & interesting to read for the website visitors. Also, the usage of relevant keywords in the content body is done efficiently by the SpeakersCorner.co.uk thus creating the opportunity for internal linkings as well. Here, it is strongly recommended to use relevant keywords in the content on JLA website too. It increase the overall theme relevance for the website and also creates an opportunitiy to link the important SEO target pages internally. Furthermore, the overall design setup of the speakers' profile pages on SpeakersCorner.co.uk looks intuitive with good placements of CTAs, Videos & Testimonials. Regarding Testimonials, on JLA website, the complete list of testimonials is present on a separate page (eg. https://www.jla.co.uk/client-feedback/a/chris-moon), while on SpeakersCorner's website, they are present on the same page itself, contributing to the overall text content volume.	Please click here for more details
17	Removed Artist/Speaker Pages	Currently, the removed artist/speaker pages does not have contain any text content.	We noticed that the artist/speaker pages (who are no longer associated with JLA) still does not contain the description (Synopsis / Biography) of the removed artist/speaker. For example: https://www.jla.co.uk/presenters/idris-elba We strongly recommend reinstating such artist/speaker pages with the removed content in order to retain their SEO value. Otherwise, they may be considered as thin content pages by Search Engines, that provide no/very less value to the users and hence are not given priority in search rankings.	https://www.jla.co.uk/presenters/idris-elba
18	Website Speed Suggestions	We found that the page load time of the website needs further optimization.	The page load time for the dekstop version is adequate. However, this particular parameter has a good scope for improvement especially for the mobile version. For example: For 'Conference Speaker - https://www.jla.co.uk/conference-speakers/' page, Desktop Page Speed Score: 82/100 Mobile Page Speed Score: 51/100 Note: Higher the score, more prominent is the page load speed. Please refer to the below link for more details: https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Fwww.jla.co.uk%2F&tab=mobile	https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Fwww.jla.co.uk%2F&tab=mobile
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