Idea Generation

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1	Directions to Fill Template:
2	Select 3 product/service ideas. Rank them by filling out the attached template. Make sure to identify the priority (X) of this idea relative to your business. The idea that is clearly an opportunity to close a gap should be the higher priority. The idea for which there is not yet an identified market, should be lower priority. On the weights (Y), give a weight according to how close it is to satisfy the answer in column A. Then multiply X and Y to get to the Rating.						Idea		Netflix is producing a lot of movies and shows. These shows are very popular among the users People would love to buy merchandise of these shows. Our idea is to introduce a new product line where Netflix can merchandise products of their produced shows.
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4	Criteria:	5 = favorable, 1=unfavorable
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6		Kulpreet				Deekshit				Tanvi				Abhinav				Average
7		Priority (X)	Weight (Y)	Rating (XY)	Comments	Priority (X)	Weight (Y)	Rating (XY)	Comments	Priority (X)	Weight (Y)	Rating (XY)	Comments	Priority (X)	Weight (Y)	Rating (XY)	Comments	Priority (X)	Weight (Y)	Rating (XY)	Comments
8	Product Considerations
9	Fits with product lines	4	3	12		4	5	20		4	5	20		4	5	20		4	4.5	18
10	Leverages resource base	4	4	16		4	4	16		4	4	16		4	4	16		4	4	16
11	Fits core company capabilities	5	3	15		4	4	16		4	4	16		4	4	16		4.25	3.75	15.75
12	Has potential for patents	1	2	2		1	1	1		2	2	4		1	1	1		1.25	1.5	2
13	Fits management experience	3	4	12		4	4	16		3	3	9		4	4	16		3.5	3.75	13.25
14	Leverages technology	4	5	20		5	4	20		5	4	20		5	4	20		4.75	4.25	20
15	Fits knowledge and know-how	3	3	9		4	4	16		3	3	9		4	4	16		3.5	3.5	12.5
16	Market Considerations																			0
17	Market segment size	5	5	25		5	5	25		5	5	25		5	5	25		5	5	25
18	Market segment potential for growth	5	5	25		5	5	25		3	4	12		5	5	25		4.5	4.75	21.75
19	Longevity of life cycle	3	3	9		4	3	12		4	4	16		4	3	12		3.75	3.25	12.25
20	Low competitive response (loyalty)	2	3	6		5	5	25		5	4	20		5	5	25		4.25	4.25	19
21	Promotion impact	3	2	6		5	5	25		4	4	16		5	5	25		4.25	4	18
22	Product differentiation (USP)	2	2	4		3	3	9		3	4	12		3	3	9		2.75	3	8.5
23	Distribution Network	4	3	12		5	5	25		2	4	8		5	5	25		4	4.25	17.5
24	Brand-name recognition	4	4	16		5	5	25		5	5	25		5	5	25		4.75	4.75	22.75
25	Sales coverage	5	5	25		4	4	16		1	1	1		4	4	16		3.5	3.5	14.5
26	Competition	5	4	20		3	4	12		2	2	4		3	4	12		3.25	3.5	12
27	Related Industries	2	3	6		3	3	9		2	2	4		3	3	9		2.5	2.75	7
28	Production/Procurement/Supply Chain																			0
29	Production cost	1	1	1		4	4	16		3	3	9		4	4	16		3	3	10.5
30	Production capability	2	1	2		5	5	25		3	3	9		5	5	25		3.75	3.5	15.25
31	Supply-chain impact	5	5	25		5	5	25		4	4	16		5	5	25		4.75	4.75	22.75
32	Delivery time	2	3	6		4	4	16		4	4	16		4	4	16		3.5	3.75	13.5
33	Investment requirements	3	3	9		4	4	16		4	4	16		4	4	16		3.75	3.75	14.25
34	Low-unit-cost potential	3	2	6		4	4	16		1	1	1		4	4	16		3	2.75	9.75
35	Low risk	2	2	4		4	4	16		1	1	1		4	4	16		2.75	2.75	9.25
36	High profit potential	2	2	4		4	5	20		4	4	16		4	5	20		3.5	4	15
37	Infrastructure	2	2	4		4	4	16		3	3	9		4	4	16		3.25	3.25	11.25
38	Total	86	84	301		111	112	479		88	91	330		111	112	479		99	99.75	397.25
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42					Average		397.25
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