ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
eBook: 8-12 weeks
- Interview with Client first		BlogsGraphicsEmailsCase Study or TestimonialsVideos
2
Content Unit 1

Why client vs. Competitors?

** SPREAD THIS OUT FROM JUNE/JULY/AUGUST		Client vs. Competitor, Client vs. manual record-keeping, & Client vs. lite software

Highlight hidden costs of using competitors, especially lack of customer service/partner who understands your industry; top features that drive profitability; top features that make it easier to run your business; include comparison charts & customer testimonials		Top Features That Set Client ApartComparison chart of key features/benefits between Client and each competitorStart saving & making more money now — here’s how (top features tied directly to profitability)
* link to blogs & link to graphics		Customer Success Stories: How We Outperform Competitors (interview previous Competitor users)Snippets from product demos highlighting unique features (could even be a screen capture of someone going through the self-guided tour)
3
The Hidden Costs of CompetitorsPullouts of customer satisfaction ratings and testimonialsThe hidden costs of running your business without Client
* link to blogs & link to graphics		Sound bites from customers who have made their investment in Client software back thanks to time/money savings
4
5
Content Unit 2

How Easy it is to Make the Switch		Client's easy migration path

Highlight how much easier it is to adopt than Competitor; how easy it is to switch to Client from competitors; list steps in onboarding process; how data migration service works; include comparison charts & customer testimonials		Step-by-Step Guide to SwitchingMigration checklist + timelineSwitching is easy and once you do, running your business will be easy tooCustomer testimonial on ease of switchingQuick overview of onboarding process
6
The ROI of SwitchingPullouts of customer testimonials on ease of switchingClient’s guaranteed ROISound bites from customers who recently switched
7
Webinar for Existing Customers
8


Content Unit 3

How Pool & Spa Businesses Profit from Client's Quick & Easy Payments & Industry Integrations		How Client’s payment systems offer better ROI & customer experience + industry integrations offer next level of efficiency & convenience

Highlight cash flow benefits of payment system; quotes from financial experts/sources highlighting importance of this to customer service & profitability; how integrations take efficiency & convenience to next level; include customer testimonials		How Quick & Easy Payments Can Improve Your Cash FlowVisual representation of the payment process (flowchart?)Free Guide to Improving Cash FlowCustomer story of increased Revenue Through Efficient Payment ProcessingCustomer stories on improved profitability/cash flowMaximizing Revenue with Efficient Payment Systems
9
Statistics on the benefits of quick paymentsEvery Pool Business Needs These Integrations NowDemonstration of integration capabilities
10
How Integrations Make it Easier to Run Your Pool BusinessGraphic for each integration (flowchart?)Customer testimonials on the value of integrations
11
Demos sessions of integrating third-party tools
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100