Cost of digital marketing degrees
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Going to school (getting a digital marketing degree)Costs of going to college
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StatValueSourceCommentsUniversity / CollegeCostDurationSourceNotes
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Median yearly income US (2017)$31,786https://www.thebalance.com/what-is-average-income-in-usa-family-household-history-3306189George Washington University$21,18012https://business.gwu.edu/prospective-students/graduate-certificate-admissions
https://financialaid.gwu.edu/cost-of-attendance
certificate, 12 credits
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Average degree cost$33,890calculationWest Virginia University$24,60018https://online.wvu.edu/programs/integrated-marketing-communications-m-s/30 credits
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Median degree cost$33,528calculationPACE University$46,98018https://www.pace.edu/lubin/ms-in-social-media-mobile-marketing
https://www.pace.edu/admission-aid/graduate-admission/graduates/tuition-and-fees
36 credits, $1,305/credit
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Average duration19calculationNYU$65,54724https://www.sps.nyu.edu/homepage/academics/masters-degrees/ms-in-integrated-marketing.html
https://www.sps.nyu.edu/homepage/admissions/tuition-and-fees/tuition-calculator-graduate-ft.html
Masters in integrated marketing with digital marketing concentration
36 credits, 12 credits/semester, $21,849/semester
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Median duration18calculationUSC Annenberg$57,25618http://annenberg.usc.edu/school-communication/master-digital-social-media/admissions/curriculum
https://financialaid.usc.edu/graduates/prospective/how-much-wil-my-education-cost.html
Master of Science in Digital Social Media
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Total cost (tuition + salary lost)$84,086calculation
assuming no loans interest payments
East Tenessee State University$25,41624https://www.etsu.edu/cbat/msdm/curriculum.php
https://www.etsu.edu/cbat/msdm/financial.php
36 credits, $706/credit
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Entry level digital marketing salary (specialist, analyst)
$42,946https://digitalmarketinginstitute.com/en-eu/blog/whats-the-future-of-digital-marketing-salariesSouthern New Hampshire University$22,57215https://www.snhu.edu/online-degrees/masters/ms-in-marketing/digital-marketing36 credits, $627/credit
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Net salary increase$11,160calculationSacred Heart University$34,74015http://www.sacredheart.edu/academics/jackwelchcollegeofbusiness/graduateprogramscertificates/msindigitalmarketing/degreerequirements/
https://www.sacredheart.edu/officesservices/studentaccounts/tuitionfees/graduatetuitionfees2019-2020/
36 credits, $965/credit
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ROI (1 year after graduating)-49%calculationUniversity of Florida$17,44116https://onlinemasters.jou.ufl.edu/digital-strategy/36 credits
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ROI (2 years after graduating)2%calculationassuming no increase in salaryFull Sail University$28,00016https://www.fullsail.edu/resources/brochure-file/full-sail-catalog.pdf37 credits, $757/credit
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ROI (3 years after graduating)53%calculationassuming no increase in salaryConcordia University$33,25524https://www.mbastudies.com/M.B.A-Digital-Marketing/USA/Concordia-University-Chicago/#description51 credits
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Break-even point (months)23calculationafter finishing the degreeRutgers$44,20815https://www.business.rutgers.edu/sites/default/files/documents/factsheet-digital-marketing.pdf12 courses, $3684/course
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Montclair State University$33,80026http://onlinemba.montclair.edu/mba-digital-marketing/
http://onlinemba.montclair.edu/admission-tution/
30 credits
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Emerson$40,83216https://www.emerson.edu/programs/digital-marketing-and-data-analytics-online-ma
https://www2.emerson.edu/billing/costs-billing-schedules/graduate?_ga=2.55529707.1170045835.1572448987-1121144434.1572448987
32 credits, $1,276/credit
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Messiah College$24,84024https://www.messiah.edu/grad-school/mba-digital-marketing36 credits
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Northern Illinois University$33,93024https://www.cob.niu.edu/academics/marketing/ms-digital-marketing/index.shtml39 credits
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Liberty University$20,34024
https://www.liberty.edu/online/business/masters/marketing/digital-marketing-advertising/
https://www.liberty.edu/index.cfm?PID=296
36 credits, $565/credit
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Brandeis$35,37024
https://www.brandeis.edu/gps/future-students/learn-about-our-programs/digital-marketing.html
https://www.brandeis.edu/gps/future-students/Get-started/view-tuition-information.html#Tuition
30 credits, $1,179/credit
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Florida International University$31,50010
https://business.fiu.edu/graduate/marketing/tuition.cfm
30 credits
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St Edward's University$36,00016
https://www.stedwards.edu/graduate/master-science-digital-marketing-and-analytics
https://www.stedwards.edu/admission-financial-aid/graduate/tuition-fees
30 credits, $1200/credit
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Learning on your own (starting a website and taking online courses)Costs of starting a website, blog, or online business
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StatValueSourceCommentsItemCostSourceNotes
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Median yearly income US (2017)$31,786https://www.thebalance.com/what-is-average-income-in-usa-family-household-history-3306189Self-learning$0-$1,000Udemy, Coursera, ClickMinded, Udacity, YouTube, blogs, etc.
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Cost (tools + courses)$4,859Self-learning duration0-6 monthsN/A
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Total cost (tools + courses + salary lost)$20,752
absolute worst-case scenario (all paid tools)
Web hosting$31/yearhttps://www.dreamhost.com/hosting/shared/
shared hosting, includes domain name
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Entry level digital marketing salary (specialist, analyst)
$42,946https://digitalmarketinginstitute.com/en-eu/blog/whats-the-future-of-digital-marketing-salariesSelf-hosted Wordpress Site$0N/A
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Net salary increase$11,160calculationTheme$0-60https://themeforest.net/popular_item/by_category?category=wordpress
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ROI (1 year of work)107%calculationEmail marketing software$0-$29/mohttps://mailchimp.com/pricing/ , https://convertkit.com/pricingassuming <1000 subscribers
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ROI (2 years of work)314%calculationassuming no increase in salarySocial media marketing software$0https://buffer.com/pricing/publish
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ROI (3 years of work)521%calculationassuming no increase in salaryAnalytics software$0https://marketingplatform.google.com/about/analytics/
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Break-even point (months)6calculationafter 6 months of self-learningSEO software$0-$99/mohttps://yoast.com/wordpress/plugins/seo/ , https://ads.google.com/home/tools/keyword-planner/, https://ahrefs.com/pricing
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Content marketing software$0https://www.google.com/docs/about/ , https://www.grammarly.com/
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Project management software$0https://asana.com/pricing
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Running paid campaigns$3,000
assuming a $500/mo budget for 6 months
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