| A | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | MGM Stargate Internal Project Tracker | |||||||||||||||||
2 | Last updated: 9/01/17 | |||||||||||||||||
3 | June | July | August | September | ||||||||||||||
4 | June 5-9 | Jun 12-16 | June 19-23 | June 26-30 | July 3-7 | July 10-14 | July 17-21 | July 24-28 | July 31-Aug 4 | Aug 7-11 | Aug 14-18 | Aug 21-24 | Aug 28 - Sept 1 | Sept 4-8 | Sept 11-15 | Sept 18-22 | ||
5 | TopFan Production - VV EP | |||||||||||||||||
6 | Project Greenlight | |||||||||||||||||
7 | Video Player Experience | Receive/approve video experience design and estimates. | Top Fan developing experience with VV having sprint check ins | Begin working in final video experience. | Confirm Final Touches | Launch | ||||||||||||
8 | Video Asset Collection | MGM to deliver Stargate video assets | VV/MGM To establish video assets for production | VV/MGM To Deliver video assets to Top Fan | VV/MGM To Deliver video assets to Top Fan | Assets are uploaded and organized in Top Fan | Launch | |||||||||||
9 | Style Guide Development | Review and harmonize with Sam Toles. | Begin to align style guide with Stargate Origins. | Production and publishing of Creative assets. | Final creative delivered | Final touches | Final touches | Launch | ||||||||||
10 | Content Publishing | VV working with Kieran on content taxonomy | VV working with Kieran to finalize content taxonomy | VV working with Kieran to publish content | Final content review | Launch | ||||||||||||
11 | Analytics | VV coordinating with Mehul and analycis team | VV establishing analytics framework and connecting Mehul witih Top Fan team | Mehul working with Top Fan on implementaiton | Launch | |||||||||||||
12 | Digital Experience Improvements (Cards) | Top Fan To Begin Development | Top Fan continue Development | Top Fan Deliver Final card update | Launch | |||||||||||||
13 | Digital Experience Improvements (Articles) | Top Fan To Begin Development | Top Fan continue Development | Top Fan Deliver Final article update | Top Fan Deliver Final article update | Launch | ||||||||||||
14 | App (iOS + Android) Experience | Begin working in beta on iPhone and Web. | Launch | |||||||||||||||
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17 | Stargate Marketing - VV EP | |||||||||||||||||
18 | Project Greenlight | |||||||||||||||||
19 | Marketing Plan Framework | Internal work sessions on Framework based on MGM marketing & agency meetings | Review marketing framework with Simon and relevant MGM internal teams | Finalize Framework with agencies and MGM partners and and work together to execute against the framework for the Comic-Con launch. | Present revised marketing launch stratgy and plan to MGM teams. | |||||||||||||
20 | Marketing Resources & Gaps | Identify gaps and white space with the teams | Begin outreach to key resources, agencies based on needs, including a contest / sweepstakes partner. | Onboard key resources and agencies | ||||||||||||||
21 | Experience Naming & Positioning | Begin development on digital experience naming | Socialize naming work with Sam Toles to sync with Origins; Socialize with the greater MGM marketing team | Finalize naming for experience and membership tiers | Begin ideation for naming the fan experience (beginning 7/27 - September 2017) | Finalize naming of fan experience | ||||||||||||
22 | Paid Media / Acquisition Marketing | Begin sourcing agencies to help plan for media and budgets | Discuss budget parameters with client, agency | Finalize Media Budget | Plan Media | "Unlocking Origins" [name placeholder] campaign kicks off | Pre-Sale starts | OnOn-sale starts | ||||||||||
23 | Pre-Sale | Pre-Sale starts | Origins Production Launch | |||||||||||||||
24 | On-Sale | On-sale starts | ||||||||||||||||
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27 | Stargate Content & Programming - Owned by Kieran | |||||||||||||||||
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30 | Influencer Marketing | Make first contact with Stargate fans/influencers for editorial creation | Activate first fan/influencers to start creating content | Take receipt of first fan/influencer editorial | Influencer conent starts getting created | Kieran to get introduced to Jenny's influencers | ||||||||||||
31 | Integration with TopFan | Finalize plan for transferring old wiki content into the TopFan platform + Investigate possibility of holding MGM’s 20th Anniversary key art vote on the TopFan platform | VAM/Bonus Material Videos to begin getting ingested into platform. | |||||||||||||||
32 | Content Strategy | Unified Content/Social Media calendar created | Sync with Sam Toles and New Form on Stargate Command access to production of Origins. | NYCC planning. | Create series of videos to tease Stargate Command for use with paid media/social. | Begin discussions around LA Comic Con | ||||||||||||
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