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Meta:XThis is a series of lists to go through when planning the events each month. It should help the work to flow nicely.Extra Notes
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Step 1: StartOpen this very doc, the bit.ly/EATOschedule, usually 1-2 weeks before the end of each month, or each quarter
Very Meta: Read Art of Gathering and get experience with making great events before setting your expectations high! There usually needs to be a lot of space for deep-end trial and error when doing event planning and community building.
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Step 2: ArrangeGet a list of all the event ideas you are looking at and put them on the Q1-4 page; cool ideas, EA news, event poll results, yearly calendar below
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Pick the best few in terms of expected impact and slot the ideas into the timeslots where they fit best
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Aim to have a funnel of events in each quarter: start accessably then catering to people who are more involved as the quarter goes
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Key categories: partnerships, weekends, socials, projects, accomplishments, speakers, big, creativity, play, variety, diversity, formats, locations, hosts
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Prefer to have a transformative event where possible: a retreat, a long-workshop; complete with a landmark event to gather attendees for it
*Plus an accountability group for after the big event, follow-up buddies
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Step 3: CheckWhat is the main purpose of each event? How can it be improved? How can the format be improved?
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Are the events in a meaningful sequence? Do they add up to a transformative experience collectively or individually? How can they do so better?
i.e. offer funnel steps based on arguments of a revelation: where the value comparison is between staying the same person and becoming a different person
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Step 4: ScheduleCreate each event on Meetup first, published and unannounced, to start
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Take a look at the format and schedule of each event and considering using a blurb template or saving the blurb for later
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Have you explicitly said why this would be interesting for certain people?
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Step 5: Polish
Put on a marketing hat and look at each event overall, words and images, and ask how can it be improved? Target audience, memorability, sharability, language
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Take a moment to think about the prep that will be involved in each event and set up a reminder to do that prep to improve the event and run it smoothly
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Step 6: PostMake mirrors for FB Page-Group events, and Eventbrite! The more exposure, the better, generally speaking
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Post all of the events, whether in a staggered fashion or at once staggering is probably better because of salience though it can be more annoying
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Step 7: MarketUsually the newsletter is made around this time, so put the events in there and just make the newsletter, probably
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For each event, picture the ideal attendee and invite them personally while allowing them to invite others too
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Can related communities be used for cross-marketing? List: Mailing lists, social media; Humanists, Vegans (Darren), CSI (Kale), listserv
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Step 8: Celebrate
Congratulations! You have made another batch of events that will help the train keep going, the train that makes community a reality, with all of its benefits!
You Rock!:)
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MonthYearly Calendar Below
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JanuaryQS-Intro to EA Event
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February
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March
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AprilQS-Intro to EA Event
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May
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JuneSummer Solstice Social & Grand Dinner
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JulyQS-Intro to EA Event,
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AugustBack to School Prep for Uni Groups, Camping Trip,
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September
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OctoberQS-Intro to EA Event
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NovemberLife Review Day
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DecemberWinter Solistice Social & Grand Dinner
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