Impact versus Technical Ease
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No.TopicAction Item (Hypothesis)MetricImpact (1-10)
High Impact 10
Technical Ease (1-10)
Very Easy 10
Priority
How to test it?
Owner
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10KURUVILLAVISHNU UNNITHANAvg.SUHAIRVISHNU GPAvg.Impact * Technical Ease
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1AUTHOR CO-PROMOTION & DASHBOARD LINKING
Acquisiton
555.0676.53.3
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2REFERRALS
Acquisiton
555.0444.02.0
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3FACEBOOK, GOOGLE ADS
Acquisiton
666.0101010.06.0
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4SEO
Acquisiton
555.0444.02.0
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5ASEO
Acquisiton
555.0444.02.0
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6SOCIAL MEDIA FB & WHATSAPP COMMUNITIES
Acquisiton
888.0101010.08.0
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7PHONE/SMS TRADITIONAL MARKETING
Acquisiton
888.0888.06.4
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8TIE UP WITH SPOTPLAY-PRESSPLAY-AIRFI
Acquisiton
666.0666.03.6
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9OFFLINE GROUND EVENTS
Acquisiton
333.0NIL NILNILNIL
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10BLOG READER DIVERSION-OUTBRAIN ADS, ADROLL, PERFECT AUDIENCE ETC
Acquisiton
444.0NIL NILNIL4.0
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11USER SEGREGATION
Acquisiton
444.0000.00.0
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12POPULAR WRITERS
Acquisiton
333.0000.00.0
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1OFFERSActivation555.0676.53.3
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2PAYTM TIE UPActivationNILNILNIL888.08.0
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3AUTOMATIC MACHINE LEARNINGActivation666.0111.00.6
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4IN APP GAMESActivation555.0465.02.5
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5E-MAIL MARKETINGActivation999.0NILNILNIL9.0
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6CHAT INTERACTIVE WITH AUTHORSActivation555.0666.03.0
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7AUTHOR BADGESActivation777.0444.02.8
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8READER BADGESActivation777.0444.02.8
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9DASHBOARD SOCIAL MEDIA CONNECTActivation777.0777.04.9
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10FACEBOOK/TWITTER LOGINActivation999.0856.55.9
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11SEXIER DESIGNSActivation777.0777.04.9
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12UI/UX OF APPActivation555.0555.02.5
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1SUBSCRIPTIONRevenue555.0454.58.0
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2DYNAMIC PRICINGMASS DISCOUNT, SALE, BACKEND ALLOCATIONRevenueNILNILNIL142.58.0
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3EDITORIAL SERVICESRevenue666.0NILNIL6.06.0
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4PRINT ON DEMANDRevenue888.0NILNIL8.08.0
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5IN READER ADSRevenue444.0576.09.0
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6BOOK PROMO ADSRevenue444.0756.02.4
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