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2 | IMPORTANT LINKS | SEPTEMBER CAMPAIGN TIMELINE | MY LCS GOAL THIS MONTH | ||||||||||||||||||||||||||
3 | Name | Link | Description | 75 OPENS 12 APPLICANTS 10 ACCEPTED 8 APPROVALS | |||||||||||||||||||||||||
4 | Campaign Book | LINK | Booklet with everything you need to know about the campaign | S | M | T | W | Th | F | Sa | |||||||||||||||||||
5 | Content | LINK | If you are looking for flyers, posters, etc. | 1 | 2 | 3 | 4 | 5 | 6 | 7 | |||||||||||||||||||
6 | Digital Content | LINK | MKT NST puts their post content in this folder daily | LAUNCH LTE | Attraction Activities Targeting SDG 17 & MKT Personas | ||||||||||||||||||||||||
7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | ||||||||||||||||||||||
8 | Attraction Activities Targeting SDG 17 & MKT Personas | ||||||||||||||||||||||||||||
9 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | ||||||||||||||||||||||
10 | PREP WEEK | NETWORK CALL | |||||||||||||||||||||||||||
11 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | ||||||||||||||||||||||
12 | AWARENESS | SDG DAY - MASS EMAILS | AWARENESS | ||||||||||||||||||||||||||
13 | 29 | 30 | |||||||||||||||||||||||||||
14 | |||||||||||||||||||||||||||||
15 | # ACTIVITIES PLANNED | # ACTIVITIES COMPLETED | % COMPLETED | SEPTEMBER | |||||||||||||||||||||||||
16 | 26 | 7 | 26.92% | ||||||||||||||||||||||||||
17 | |||||||||||||||||||||||||||||
18 | |||||||||||||||||||||||||||||
19 | Tabling | Class Shout | Info Session | Event | Flyering/Chalking/Whiteboarding | Tabling | Class Shout | Info Session | Event | Flyering/Chalking/Whiteboarding | Tabling | Class Shout | Info Session | Event | Flyering/Chalking/Whiteboarding | Tabling | Class Shout | Info Session | Event | Flyering/Chalking/Whiteboarding | |||||||||
20 | 3 | 1 | 0 | 1 | 3 | 3 | 3 | 2 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | 5 | |||||||||
21 | ATTRACTION WEEK | ATTRACTION WEEK | PREP WEEK | AWARENESS WEEK | |||||||||||||||||||||||||
22 | WEEK 1 | WEEK 2 | WEEK 3 | WEEK 4 | |||||||||||||||||||||||||
23 | Target Persona | Timeline | Phys. Channel | Date | Description | Target Persona | Timeline | Phys. Channel | Date | Description | Target Persona | Timeline | Phys. Channel | Date | Description | Target Persona | Timeline | Phys. Channel | Date | Description | |||||||||
24 | GV - SDG 17 | Attraction | White Boarding | 9/2/2019 | Business Freshman Classes | GV - SDG 17 | Attraction | Class Shout | 9/9/2019 | Accounting 101 - Camilla | GE - MKT | Attraction | Tabling | 9/16/2019 | Push people to resume event | GENERAL | Awareness | White Boarding | 9/23/2019 | Everyone rights in all their classes about SDG Day | |||||||||
25 | GV - SDG 17 | Attraction | Flyering | 9/2/2019 | Freshman Dorms | GV - SDG 17 | Conversion | Info Session | 9/11/2019 | Baker Hall - 6PM | GE - MKT | Conversion | Event | 9/19/2019 | Resume Workshop | GENERAL | Awareness | White Boarding | 9/23/2019 | International Building - write about SDGS | |||||||||
26 | GV - SDG 17 | Attraction | Tabling | 9/3/2019 | Business Building by freshman classes | GV - SDG 17 | Attraction | Info Session | 9/10/2019 | Outside business building | GENERAL | Awareness | Flyering | 9/24/2019 | Student Union | ||||||||||||||
27 | GV - SDG 17 | Attraction | Tabling | 9/5/2019 | involvement fair | GV - SDG 17 | Attraction | Tabling | 9/11/2019 | Student center | GENERAL | Awareness | Flyering | 9/24/2019 | SDG Day invite to tabling | ||||||||||||||
28 | GE - MKT | Attraction | Tabling | 9/4/2019 | Outside marketing classes | GV - SDG 17 | Attraction | Class Shout | 9/10/2019 | Economics Class - Angela | GENERAL | Awareness | Chalking | 9/25/2019 | SDG Day | ||||||||||||||
29 | GE - MKT | Conversion | Event | 9/4/2019 | Interview Workshop | GV - SDG 17 | Attraction | Class Shout | 9/12/2019 | Intro to Business - Angela | GENERAL | Awareness | Tabling | 9/25/2019 | SDG Day Tabling | ||||||||||||||
30 | GE - MKT | Attraction | Class Shout | 9/5/2019 | Marketing classes | GE - MKT | Attraction | Tabling | 9/9/2019 | Career Fair | GENERAL | Awareness | Tabling | 9/26/2019 | Middle of campus green | ||||||||||||||
31 | GE - MKT | Attraction | Flyering | 9/6/2019 | Marketing Classrooms | GE - MKT | Attraction | Tabling | 9/12/2019 | Outside business building | |||||||||||||||||||
32 | |||||||||||||||||||||||||||||
33 | Product | Country | Subproduct/SDG | Persona | LC Partner | Contact | Opportunity | Messaging | WHAT TO DO ON PREP WEEK | SDG Day | |||||||||||||||||||
34 | GV | Argentina | SDG 17 MKT | Liam | link | Develop marketing skills by helping NGOs create campaigns to increase their reach & impact. | MKT DIRECTOR | VP OGV / VP OGE | OGX TEAM | 1. Make sure to compile contact lists for sending Mass Email | |||||||||||||||||||
35 | link | Attend network call | VP - TL - MKT meeting OR VP - MKT meeting | Focus on Conversion Consultancy Meetings | 2. Adjust the Mass Email Template to align with your LC & university | ||||||||||||||||||||||||
36 | link | If needed, book MCVP MKT | Review open - app & app to acc plan | 3. Make sure to send email to all old opens from July - September | |||||||||||||||||||||||||
37 | link | Update MKT calendar & check off boxes of completed activities | Push CM & 10 Day Timeline | 4. Ensure the email has a clear call to action "Take Action" by signing up at aiesec.org | |||||||||||||||||||||||||
38 | SDG 17 Fundraising | link | Contribute to the sustainability of NGOs by helping to manage their financial resources and gain funding for their cause. | Evaluate how last two weeks went, what went well, what needs improved? | Evaluate how last two weeks went, what went well, what needs improved? | 5. SEND THE EMAIL :) | |||||||||||||||||||||||
39 | link | Book Awareness Week Activities | Track MKT Director | ||||||||||||||||||||||||||
40 | GE | Brazil | MKT | Julia | Belo Horizonte | link | Advance your career by managing the marketing of this Brazilian startup. Work in digital marketing and market research | Assign who attends next week activities | |||||||||||||||||||||
41 | Salvador | link | |||||||||||||||||||||||||||
42 |