P-TECH Communication Plan

	A	B	C	D	E	F	G	H
1	Fruitvale High School P-TECH Program Communication Plan
2	Audience	Objectives (Actions Desired)	Head and Heart	Message(s)	Delivery Method(s)	Frequency	By When	Measurement
3	Be specific.	What is the overall objective? How does it link to organizational objectives?	What do you want them to know, fell, and do? What is the single compelling idea you want to be remembered?	What are the key messages?	What channels and tactics are best? Ensure these match audience need and preference.		Deadline(s)	What will you track and evaluate? what will success look like? What are the outputs and outcomes?
4	Potential P-TECH students and their parents	Educate students and parents on P-TECH program components, opportunities, and enrollment process	Parents and students will understand opportunities available within the P-TECH program to make an informed decision on whether or not to participate	Program components, benefits, and enrollment process	In-class presentations, flyers, in-person parent meeting, post on website and Facebook, follow-up discussions with teachers	As needed	End of August and January	Interest survey responses will be analyzed to gauge student interest in program and determine follow-up communication steps; attendance via sign-in sheets will be taken at meetings
5	Students who enroll in P-TECH program and their parents	Inform parents and students of next steps for P-TECH program	Parents and students will understand their next steps for enrolling in the P-TECH program and will be excited about work-based learning opportunities	Welcome to the program, steps for completing dual credit paperwork, WBL activities to look forward to	Letters and informational packets to each student/parent	Fall and spring	November and June	Surveys will be administered to ensure students and parents understand program components and expectations; attendance via sign-in sheets will be taken at meetings; P-TECH course enrollment will be monitored
6	High School Counselor and Administrator	Inform counselor of students who joined P-TECH, share sample 4-year graduation plan and list of dual credit courses needed to complete each available certificate and degree	Counselor and administrator will understand P-TECH pathway to properly advise and support students and parents	P-TECH pathways, students enrolled in P-TECH, program expectations	In-person meeting followed by email with soft copies of course maps	Fall and spring	November and June	Questions will be addressed during the meeting to ensure understanding; attendance via sign-in sheet will be taken at meeting; P-TECH course enrollment will be monitored
7	IHE Partner	Confirm course requirements and crosswalks for P-TECH credentials	Identify any changes in course requirements and provide steps for high school to align courses accordingly	List existing course requirements and request updates for any changes	Email	Each semester	End of August, January, and May	Maintain up-to-date graduation plans for each P-TECH cohort and ensure students are aware of course requirements for each available certificate and degree
8	Industry Partners and P-TECH Instructors	Outline WBL activities that will be delivered to each grade level	WBL activities are what make the P-TECH program unique and valuable for students and the partnership is mutually beneficial.	Confirm WBL dates and activities, steps for completing background checks, if needed, contact information of teachers	In-person meeting followed by email with summary of decisions	Each semester	End of September and January	Track details of each WBL activity and survey students and teachers after each activity
9	Potential Industry/Business Partners	Secure new partnerships for WBL activities	The unique aspects and benefits of the P-TECH program and how the partnership can benefit both parties	P-TECH model, ways to partner, next steps if interested	Email with soft copies of P-TECH marketing materials	As needed	A week after introduction	Monitor partnership agreements and completion of WBL activities; goal is to maintain and grow number of partnerships; survey partners annually
10	Middle School Students	Educate students on P-TECH program components, opportunities, and enrollment process	Understand opportunities available within P-TECH program to make an informed decision on whether or not to participate	Program components, benefits, and enrollment process	In-person presentations, flyers, in-person parent meeting, post on website and Facebook; follow-up discussions with counselors	Annually	End of December	Interest survey responses will be analyzed to gauge student interest in program and determine follow-up communication steps; attendance via sign-in sheets will be taken at meetings
11	P-TECH Advisory Council and Leadership Team	Promote consistent messaging of P-TECH program and achievements	Inform of milestones achieved and student progress	Status of P-TECH benchmarks and summary of successes around WBL activities, partnerships, and academic courses	In-person meetings, email	Each semester	End of August, January, and May	Response communications
12	District and Community	Summarize P-TECH outcomes	Successes of P-TECH students and partners	WBL activities and participation; data on student achievement	Social media and district newsletter and website	Annually	End of May	Response communications
13	TEA, District, Students, and Community	Comply with TEA requirements to post P-TECH products and increase awareness of P-TECH	P-TECH is in compliance with grant requirements and the program is being elevated	P-TECH Benchmark products, resources for students and parents	FISD P-TECH website	Update monthly	End of each month	Website traffic and TEA communications
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