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Instructions: Select one of the options below to test within your account. Once the details have been confirmed with your account team (or the client where needed) please drop the associated details into this sheet on the Client Tracking tab. DO NOT TOUCH THE RESULTS TRACKING TABS (they will be automated).
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Option 1: Manage account as usual, but use ATC + Cost Per ATC+ATC Rate to guide your budget optimizations, rather than purchase. Option 2: Optimize 1, a few, or all conversion campaigns within your account for Add To CartTest for 2 consideration cycles minimum. Analyze if an improved ATC Rate has resulted in overall business impact.
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Client NameGA Email AccessOptimzation Choice (Option 1 or 2)Test Start DateNote: If option 2 was chosen, please note if you will be optimizing for ATC on all or select campaigns. Campaign ID's (if applicable after choosing Option 2)Pod LeadPaid Social Lead
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Still Novelanalytics@Optimize campaign towards ATC1/25N/AN/AWill MNick P
client churned paid social
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Thrifts & ThreadsOptimize campaign towards ATCWill MNicole Wong
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The ExpertJenna LCourtney A
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WAATRJenna LMiranda's
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Pattern Beautyecomm@ Optimize campaign towards ATCTBD - finalizing/confirming approval w/ client for test & test structureOne campaignTBDJenna LReyna
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LSPACEecomm@ Optimize campaign towards ATCTBD - finalizing/confirming approval w/ client for test & test structureOne campaignTBDJenna LReyna
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YETI USpaid@Optimize campaign towards ATCTBD - finalizing/confirming approval w/ client for test & test structureTBDAlexa HAlexa H / Brandon S
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Thirteen Lunecontact@ and paid@Optimize campaign towards ATC12/19/22
One campaign: "Multiple - Mix - Test - CVN - Add to Cart - ABO"
23852921587560149Alexa HKendelle C
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theory11ecomm@Optimize campaign towards ATC1/26/23
One campaign: "FB-Paid_Cold_Prospecting_[ATC-Incrementality]_ALL_Conversions-ATC"
6310608668769Will MOlivia M
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Sunshine Sisterssm@Optimize campaign towards ATC1/25N/AN/AWill MNick P
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