Uplift Decay Analysis Template - ConversionXL & Looptimize

	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S	T	U	V	W
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2	Quantitative Decay Analysis Sheet		Test Name #001 (Example: "Add Social Proof on Homepage"	Test Name #002	Test Name #003	Test Name #004	Test Name #005	Test Name #006	Test Name #007	Test Name #008	Test Name #009	Test Name #010	Test Name #011	Test Name #012	Test Name #013	Test Name #014	Test Name #015	Test Name #016	Test Name #017	Test Name #018	Test Name #019	Test Name #020
3	Original Test Data ›››	Started On	01.01.2020
4		Ended On	01.02.2020
5		Affected KPI	CVR
6		Baseline CVR (or target KPI)	21.00%
7		Minimum Detectable Effect	4.00%
8		Confidence Level (α)	95%
9		Statistical Power (β)	80%
10		Sample Size (per Variant)	37,068
11		# of Variants (with Control)	2
12		Result - Control's KPI	22.22%
13		Result - Best Variant's KPI	22.89%
14		Result - Relative KPI Uplift	3.02%
15		Test End Result	Uplift Found!
16	Decay Detection Test Data ›››	Started On	01.04.2020
17		Ended On	01.05.2020
18		Affected KPI	CVR
19		Baseline CVR (or target KPI)	21.00%
20		Minimum Detectable Effect	4.00%
21		Confidence Level (α)	95%
22		Statistical Power (β)	80%
23		Sample Size (per Variant)	37,068
24		Result - Control's KPI	22.22%
25		Result - Variant's KPI	22.39%
26		Result - Relative KPI Uplift	0.77%
27		Follow-up Test End Result	Uplift Still Found!
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