ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
SHOW UP, STAND OUT — My Content Pipeline
2
One theme → 3 angles → formats → schedule. Fill one row per post. Aim for 6–8 posts per 4-week cycle.
3
4
THEME
What's this cycle about?		ANGLE / POST IDEA
The specific take for this post		OBJECTIVE
Growth · Community · Sales		FORMAT
Reel · Carousel · Caption · Story		PLATFORM
Instagram · Facebook · TikTok · Newsletter		HOOK LINE
Opening sentence — what stops the scroll?		KEY POINT
The one thing you want them to remember		CALL TO ACTION
Comment · Save · Book · DM · Share		VISUAL IDEA
What does it look like?		WEEK
1/2/3/4		STATUS
Idea·Draft·Ready·Live		NOTES
5
← Type your theme here
(e.g. 'Moving well after injury' or 'Why slow Pilates is harder')		Angle 1 — Educate
(teach the concept, explain the why, bust a myth)
6
Angle 2 — Story
(personal experience, client journey, behind the scenes)
7
Angle 3 — Invite
(ask a question, spark a conversation)
8
← Type your theme here
(e.g. 'Moving well after injury' or 'Why slow Pilates is harder')		Angle 1 — Educate
(teach the concept, explain the why, bust a myth)
9
Angle 2 — Story
(personal experience, client journey, behind the scenes)
10
Angle 3 — Invite
(ask a question, spark a conversation)
11
← Type your theme here
(e.g. 'Moving well after injury' or 'Why slow Pilates is harder')		Angle 1 — Educate
(teach the concept, explain the why, bust a myth)
12
Angle 2 — Story
(personal experience, client journey, behind the scenes)
13
Angle 3 — Invite
(ask a question, spark a conversation)
14
← Additional theme / post
15
← Additional theme / post
16
← Additional theme / post
17
18
OBJECTIVE GUIDE
19
📈 GROWTHReach new people. Posts designed to be shared, saved or found by non-followers. Think: educational, myth-bust, relatable, surprising.
20
💬 COMMUNITYDeepen connection with people already following you. Think: personal stories, questions, behind the scenes, opinions, client spotlights.
21
💰 SALESPromote a class, programme, offer or booking link — directly or softly. Think: testimonials, transformation stories, 'spots available', offer posts.
22
23
STATUS LEGEND
24
💡 Idea — In your pipeline, not started✏️ Draft — Being written or designed✅ Ready — Finished, scheduled or saved🚀 Live — Published on platform
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100