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| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | |
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1 | Please do not request access to this sheet - just click File, then 'make a copy' & it's all yours :) | InMarket, Affinity & Topics all updated June 2017 | x | = can't be used | ||||||||||||||||||
2 | Managed | Contextual (audience & content) | Interest | Audience & Remarketing (s = similar) | Funky Combinations | |||||||||||||||||
3 | Site | Ad type | MANAGED PLACEMENT | BRAND | NON BRAND | COMP | TOPIC | AFF | CUST AFF | CUST IN MARK | IN MARK | RM | sRM | YRM | sYRM | CM | sCM | DYN RM | K+T | K+IM | K+AFF | |
4 | GDN | Image | x | x | x | |||||||||||||||||
5 | Expanded Text | x | x | x | x | |||||||||||||||||
6 | Responsive | x | x | x | ||||||||||||||||||
7 | Various (incl App, Lightbox, Video) | x | x | x | x | |||||||||||||||||
8 | Gmail | gmail ad | x | x | x | x | x | x | x | x | ||||||||||||
9 | YouTube | image (300x250) | x | limited inventory & stricter rules (as of july 2017) | x | x | x | limited inventory & stricter rules (as of july 2017) | ||||||||||||||
10 | overlay (image & text) | x | limited inventory & stricter rules (as of july 2017) | x | x | x | limited inventory & stricter rules (as of july 2017) | |||||||||||||||
11 | InStream | x | x | |||||||||||||||||||
12 | Video Discovery | x | x | |||||||||||||||||||
13 | Training videos - how to use the grid | |||||||||||||||||||||
14 | 1 hour webinar: | https://goo.gl/fJXsPU | ||||||||||||||||||||
15 | 13 min walk thru | https://goo.gl/5W5K3U | ||||||||||||||||||||
16 | ||||||||||||||||||||||
17 | Topics | https://developers.google.com/adwords/api/docs/appendix/verticals#Jobs_&_Education | ||||||||||||||||||||
18 | Others | https://developers.google.com/adwords/api/docs/appendix/codes-formats | ||||||||||||||||||||
19 | Note, gmail ads can be limited based on business model. If you're RM list is disapproved, there's a fair chance you can't run gmail ads | |||||||||||||||||||||
20 | ||||||||||||||||||||||
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