The Display Grid
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Please do not request access to this sheet - just click File, then 'make a copy' & it's all yours :)
InMarket, Affinity & Topics all updated 2019
x= can't be used
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ManagedContextual (audience & content)InterestAudience & Remarketing (s = similar audience)
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Campaign TypeAd typeMANAGED PLACEMENTBRANDNON BRANDCOMPTOPICAFFIN MARKCustomComboDetail DemoLife EventsRMsRMYRMsYRMCMsCMDYN RM
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Display (GDN)Responsive (RDA), Image (uploaded), lightbox
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Gmailgmail ad
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Youtube (YT)InStream, Outstream, Bumper, Shoppable, Non-Skippable, Video Discovery
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DiscoveryDiscovery Ads, Discovery Carouselxx
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Training videos - how to use the grid
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1 hour webinar: https://goo.gl/fJXsPU - Webinar with Brian Kurtz
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13 min walk thruhttps://goo.gl/5W5K3U - quick walk through of Grid
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Topicshttps://developers.google.com/adwords/api/docs/appendix/verticals#Jobs_&_Education
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Othershttps://developers.google.com/adwords/api/docs/appendix/codes-formats
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