The Display Grid
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Please do not request access to this sheet - just click File, then 'make a copy' & it's all yours :)
InMarket, Affinity & Topics all updated June 2017
x= can't be used
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ManagedContextual (audience & content)InterestAudience & Remarketing (s = similar)Funky Combinations
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SiteAd typeMANAGED PLACEMENTBRANDNON BRANDCOMPTOPICAFFCUST AFFCUST IN MARKIN MARKRMsRMYRMsYRMCMsCMDYN RMK+TK+IMK+AFF
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GDNImagexxx
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Expanded Textxxxx
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Responsivexxx
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Various (incl App, Lightbox, Video)xxxx
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Gmailgmail adxxxxxxxx
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YouTubeimage (300x250)xxxxx
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overlay (image & text)xxxxx
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InStreamxx
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Video Discoveryxx
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Training videos - how to use the grid
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1 hour webinar: https://goo.gl/fJXsPU
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13 min walk thruhttps://goo.gl/5W5K3U
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Topicshttps://developers.google.com/adwords/api/docs/appendix/verticals#Jobs_&_Education
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Othershttps://developers.google.com/adwords/api/docs/appendix/codes-formats
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Note, gmail ads can be limited based on business model. If you're RM list is disapproved, there's a fair chance you can't run gmail ads
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Remember to click 'file' then 'make a copy'
Topic
InMarket
Affinity
App Categories
Mobile Carriers
Google Product Categories (shopping)