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LinkedIn Profile Effectiveness Scorecard
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LinkedIn Profile ElementsRequirementScore
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Background ImageClearly positions you as the expert in your market. Supports your Personal Brand Positioning. Makes an Instant visual connection with your "Perfect Fit" potential clients.
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Create CuriosityWhile not a specific section of your LinkedIn Profile, it's the key strategy for a powerful, effective LinkedIn Profile. The overall first impression of your Profile is intriguiging, it creates curiosity, grabs the attention of your "Perfect Fit" prospect, and provokes them to learn more about you and how you can help them.
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Headshot PhotoOne of the most important elements of your Profile. Your headshot photo, along with your Headline, serves as your LinkedIn "fingerprint". Your photo shows you at your professional best.
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HeadlineImmediately tells WHO you serve and WHAT you do. Establishes your expertise and positioning. Your Headline is clear, original, and unambigious.
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Summary PreviewYour Summary Preview POPS! It pulls in potential clients and Connections to want to read and learn more about you.
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Current Position/Education/Contact
You make it easy for potential clients to contact you, and have taken full advantage of the SEO/LinkedIn search opportunities available in the Contact section of your Profile.
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SummaryYour Summary tells your story: Who specificaly you help; the Big problem you solve; the unique insights/services you deliver; (what makes you different) and the Results clients experince when working with you. It's written in the first person using simple and concise language. (no insurance jargon) It's completely client-focused, and includes a clear Call To Action for interested prospects to take the next step.
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Account and Privacy SettingsYou have reviewed all your Account & Privacy settings and optimized your Profile visibility to the Public and your Connections, yet consciously switched off Profile Information that could help your competition.
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ExperienceYour current position description is client-focused, not a job description. It includes your top 2-3 keyword phrases, yet talks about the Target Market clients you help, highlights the specific problems you solve, explains why clients hire you, illustrates what makes you different, and the results your clients enjoy when working with you. It includes multi-media images and a clear Call To Action
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Articles & ActivityYou demonstrate your expertise and share your insights daily through Comments, Posts, and Articles. You go beyond simply posting links to insurance articles- you always add your insights and context to create value for your readers.
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EducationTo​ build rapport with fellow alumni,include the Name of the College/University and your
Major.Depending on your situation, you may choose not to include the dates you attended, so prospects won’t prejudge you based on your age.Include honors, activities, and sports involvement if it helps to build a connection and rapport with potential clients.
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Volunteer ExperienceList all Volunteer Activities, Community and Professional/Business Organization Memberships. Note any Leadership roles.
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Skills & EndorsementsYour Profile includes and highlights the top 5-7 Skills most relevant to your Target Market that align with search terms you want to be found. You have 99+ Endorsements on your top skills.
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RecommendationsYou have 5-7 solid Recommendations from current Target Market clients. You use snippets of these Recommendations as Testimonials in other areas of your Profile.
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AccomplishmentsYou've rounded out and added depth to your LinkedIn Profile story. You list and highlight your Professional Designations, Certifications, Honors & Awards, Special Projects, and Publications where you've appeared such as in-depth blog posts, articles, special reports, podcast interviews, webinars and in-person presentations, books, etc.
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InterestsYou show a glimpse of your Interests in Who You Follow and a commitment to stay up-to-date with your Group Memberships. In addition to Insurance or Risk Management Groups, you're also an active member of Groups where you’ll find your Target Market
potential clients as members.
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LinkedIn Profile Effectiveness Score
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Instructions:
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Rate each segment of your LinkedIn Profile based on its ability & effectivenes to Grab Attention, Create Curiousity to Spark Interest, and Position You as the "Go To" Expert in your Target Market. Rate on a scale of 1-10. 10 being the best you can do, amazing, perfect, 1 being terrible or non-existent. The objective is to have your LinkedIn Profile rank as high as possible. The lower the score, the lower the probability your LinkedIn Profile will be in making a great first impression, Connecting with your Target Market, Positioning you as the Expert, and generating Quality Leads.
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