Coronavirus Easter Checklist
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Easter Online Check List
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Name: Easter Online at [YOUR CHURCH]
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Date: April 12, 2020
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https://churchmarketinguniversity.com/easter/
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X WHEN COMPLETEDUE DATETASKASSIGNED TOResources
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03-29-2020Online Service Push for Easter from Pastor
Follow Script
Use CMU Online Service Easter Promo Scripts in Easter Kit
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03-30-2020
Easter Landing Page Complete
Include Online service options, Guests info, staff, times, Kids ministry options
Use CMU Example Easter Landing Pages
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03-30-2020Easter Promo Video Post on FB/Instagram
Promote Organic Reach
Use CMU Video Bumper/Invite & Social Posts doc in Easter Kit
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03-30-2020Post on Google My Business
Use General Promo Script
Use CMU Social Posts doc in Easter Kit
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03-30-2020Email to Key Leaders in the Church
Call to pray, invite, and Social Marketing Strategy
Use CMU Email Scripts in Easter Kit
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03-31-2020
Email #1 to Church promoting Easter
Encourage selfie invite videos to online Easter services.
Use CMU Email Scripts in Easter Kit
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04-03-2020Email #2 to Church promoting Easter
Use CMU Email Scripts in Easter Kit
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04-05-2020Online Service Push for Easter from Pastor
Follow Script
Use CMU Online Service Easter Promo Scripts in Easter Kit
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04-05-2020Paid FB Ad Campaign Live
Easter Promo Video
Use CMU Facebook Ad Campaign Notes in Easter Kit
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04-05-2020Social Countdown Post (7 Days)Use CMU Social Graphics in Easter Kit (Bonus Media Kit for CMU Members)
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04-06-2020Social Countdown Post (6 Days)Use CMU Social Graphics in Easter Kit (Bonus Media Kit for CMU Members)
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04-06-2020
Email #3 to Church promoting Easter
Ask people to share, like and comment on all Easter posts
Use CMU Email Scripts in Easter Kit
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04-07-2020Social Countdown Post (5 Days)Use CMU Social Graphics in Easter Kit (Bonus Media Kit for CMU Members)
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04-08-2020
Selfie Video from Pastor shared on Social
Be creative with the background. 45-60 seconds long. Portrait orientation.
Use CMU Example Selfie Video Scripts & Example Videos in Easter Kit
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04-08-2020Social Countdown Post (4 Days)Use CMU Social Graphics in Easter Kit (Bonus Media Kit for CMU Members)
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04-09-2020Email #4 to Church promoting Easter
Use CMU Email Scripts in Easter Kit
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04-09-2020Social Countdown Post (3 Days)Use CMU Social Graphics in Easter Kit (Bonus Media Kit for CMU Members)
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04-10-2020Social Countdown Post (2 Days)Use CMU Social Graphics in Easter Kit (Bonus Media Kit for CMU Members)
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04-10-2020Good Friday PostUse CMU Social Posts doc in Easter Kit
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04-11-2020Social Countdown Post (1 Day)Use CMU Social Graphics in Easter Kit (Bonus Media Kit for CMU Members)
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04-12-2020Easter Morning Social Post
Use CMU Social Posts doc in Easter Kit
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04-12-2020Run Online Easter Service
Use CMU Members Online Service Resources: Order of Service, Service Elements, Worship Media Resource, Streaming Equipment List
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04-13-2020Execute follow up strategyUse CMU Follow Up Examples and Templates
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04-13-2020Share Easter "wins"/"testimonies" with entire team and on social!Use CMU Social Graphics in Easter Kit (Bonus Media Kit for CMU Members)
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04-13-2020
Easter Recap Email
Focus on "wins"/"testimonies" and point to next event Series or Mother's Day
Use CMU Social Graphics in Easter Kit (Bonus Media Kit for CMU Members)
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