E-mail marketing model
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CurrentHypothesis 1Hypothesis 2Hypothesis 3Hypothesis 4Graphs and visualization
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FrequencyPer month346
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Current permissions65010,00010,00010,00010,000
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New permissionPer month2004004001,000
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Growth in permissions% per month2.00%2.50%2.50%
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Open rate%35.00%
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Click through rate%5.00%
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Conversion rate%4.00%
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Average order valueDKK500 kr.800 kr.
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Unsubscribe rate% per e-mail0.50%
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Die rate% per month1.17%
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Initial investmentDKK0 kr.25,000 kr.25,000 kr.25,000 kr.
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BudgetPer month5,000 kr.10,000 kr.7,500 kr.15,000 kr.
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Product marginPercent100%
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Inflation% per month0.08%
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Discount rate% per month1.88%
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Average profit next yearNPV-35,485 kr.-10,350 kr.148,421 kr.-29,238 kr.150,556 kr.
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Average profit next 3 years
NPV-11,750 kr.26,595 kr.174,005 kr.63,157 kr.110,034 kr.
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Average profit next 5 years
NPV3,878 kr.50,291 kr.195,983 kr.117,101 kr.95,487 kr.
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Total profit next yearNPV-35,485 kr.-10,350 kr.148,421 kr.-29,238 kr.150,556 kr.
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Total profit next 3 years
NPV-35,250 kr.79,784 kr.522,014 kr.189,471 kr.330,101 kr.
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Total profit next 5 years
NPV19,392 kr.251,453 kr.979,913 kr.585,503 kr.477,436 kr.
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