E-mail marketing model
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CurrentHypothesis 1Hypothesis 2Hypothesis 3Hypothesis 4Graphs and visualization
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FrequencyPer month34
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Current permissions200,000
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New permissionPer month2,000
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Growth in permissions% per month2.00%
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Open rate%35.00%
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Click through rate%5.00%
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Conversion rate%4.00%
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Average order valueDKK2,000 kr.
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Unsubscribe rate% per e-mail0.50%
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Die rate% per month1.17%
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Initial investmentDKK0 kr.100,000 kr.
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BudgetPer month10,000 kr.
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Product marginPercent100%
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Inflation% per month0.08%
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Discount rate% per month1.88%
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Average profit next yearNPV8,196,191 kr.10,595,129 kr.8,196,191 kr.8,196,191 kr.8,196,191 kr.
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Average profit next 3 years
NPV6,066,852 kr.7,604,824 kr.6,066,852 kr.6,066,852 kr.6,066,852 kr.
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Average profit next 5 years
NPV4,944,903 kr.6,093,524 kr.4,944,903 kr.4,944,903 kr.4,944,903 kr.
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Total profit next yearNPV8,196,191 kr.10,595,129 kr.8,196,191 kr.8,196,191 kr.8,196,191 kr.
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Total profit next 3 years
NPV18,200,556 kr.22,814,472 kr.18,200,556 kr.18,200,556 kr.18,200,556 kr.
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Total profit next 5 years
NPV24,724,516 kr.30,467,621 kr.24,724,516 kr.24,724,516 kr.24,724,516 kr.
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