The Storyteller Marketer - Influencer Relationship Sheet
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Original Article:
How​ ​to​ Find Powerful ​Influencers to Win Your Audience
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Step #1: How to Use This Spreadsheet
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1. Make a copy for yourself. Go to 'FILE' -> 'MAKE A COPY'.
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2. List every influencer you have or want to connect with below using the "Relationship" tab (colored in blue below) .
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Step #2: How To Use The Relationship Tab
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1. Fill out the information you have available for each influencer you have either connected with, or want to connect with.
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2. If you know what specific niche someone focuses on, include that in column "C".
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3. If you use influencer marketing to increase SEO, fill out the domain authority of the influencer's website in column "E".
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4. If you do not have an influencer's email address, read this article: https://www.distilled.net/blog/miscellaneous/find-almost-anybodys-email-address/
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5. The "Influencer Type" column is how you can identify who the influencer is, and what they value. Learn more at https://www.thestorytellermarketer.com/influencer-marketing/types/
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6. The "Relationship" column should be used to estimate what level of relationship you have with the influencer.
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7. Add the names of everyone on your team who is working on this project in column "P".
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8. When someone reaches out to an influencer, you should assign that influencer to a person in column "Q".
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9. Learn more about how to find influencers at https://www.thestorytellermarketer.com/influencer-marketing/find-influencers/
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