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SaaS Metrics Template
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Created by Jovan Miljevic
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Updated as of March 2025
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Consider this Master SaaS Metrics template as your go-to guide for understanding the Saas metics fundamentals of data inputs and
converting raw numbers into meaningful insights.

From there, you can transform those numbers and persentages into visualized charts, providing a comprehensive overview of
your performance and revealing upward or downward trends over time.

This clear perspective will offer you an accurate estimation of your company's growth.
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However, it's important to remember that every business is unique. Minor adjustments may be necessary for aspects like Gross Margins,
Sales Cycles, MRR Month-on-Month Growth, Customer Upselling/Downselling, and more.

By tailoring the template to your specific business needs, you'll gain precise insights that truly reflect your real numbers.
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What You Need:
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- Enter numbers in the Accounts section columns by month.-
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- Enter numbers in the Accounts section columns by month.
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- Have a basic understanding of Excel formulas (equations are included).
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How it works:
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- Adjust Dates: Customize dates as needed for your reporting period.
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- Format Customer Data: Organize customer data to display MRR by month for each customer.
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- Input Data: Enter monthly customer data as MRR into the "MRR Data & Calcs" Tab.
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- RReview Outputs: Analyze the generated results for insights
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- For any further questions email me at jovan.m@impactable.com
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Key Imputs:
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- MRR Data Inputs: Monthly recurring revenue figures.
- ARR Data Inputs: Annual recurring revenue figures.
- Customer Numbers (#): Number of active customers.
- Expenses ($): Total expenses incurred.
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