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Project Name
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OPTION 1
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The value of this option is
$400,000because the opportunity of releasing the new product line is worth an additional $4M in annual revenue. We’ll help them prepare for this new launch by improving design, transitioning to a new e-commerce platform, and search engine optimization work.
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BACK OF HOUSE
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PROFIT (10%)
SuperFriendly should take 10% profit, which is:
$40,00010.00%
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10%
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which will leave$360,000
for us to play with.
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TAXES (15%)
SuperFriendly will pay 15% taxes, which is:
$60,00015.00%
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15%
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which will leave$300,000
for us to play with.
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OWNER COMP (15%)
SuperFriendly reserves 15% for Owner Comp, which is:
$60,00015.00%
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15%
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which will leave$240,000
for us to play with.
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CORE (10%)
SuperFriendly reserves 10% for the core team expenses, which is:
$40,00010.00%
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10%
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which will leave$200,000
for us to play with.
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FRONT OF HOUSE
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CONTRACTORS (40%)
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$185,000
We'll need these SuperFriends on the project:
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46.25%
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Director$25,0006.25%
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Executive Producer$25,0006.25%
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Producer$15,0003.75%
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Interviewing/Research/Testing/Prototyping
$15,0003.75%
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Content Strategist/Copywriter
$18,0004.50%
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Designer 1$25,0006.25%
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E-commerce Dev$40,00010.00%
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SEO Consultatnt$12,0003.00%
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Design Intern$10,0002.50%
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Role$00.00%
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0.00%
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which will leave$15,000
for us to play with.
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EXPENSES (10%)
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$9,020.00
We'll have these expenses on the project:
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2.26%
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Kickoff flights$5,400.001.35%
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Kickoff hotels$1,500.000.38%
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Kickoff dinner $1,400.000.35%
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Transportation$720.000.18%
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Misc$0.000.00%
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$0.000.00%
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which will leave$5,980
for us to play with.
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