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Problem/Crisis ScenarioProblem or Crisis?Risk LevelPreventable?Point of EscalationExternal AudiencesInternal ContactDepartmentTitleEmailPhoneAlternative Contact
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Add/remove scenarios based on your particular company or industry.
i.e. does it affect the company's bottom line?
1 = High, 2 = Medium, 3 = Low
With proper planning, could this be prevented?
What would push this to the next risk level?Who should be notified externally?
Who should be notified internally?
In which department is your internal contact?
What is the title of your internal contact?
What is your internal contact's email address?
What is your internal contact's phone number?
List secondary contact from department if first contact is unavailable or on vacation.
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Gun terrorCrisis1NoNot being available for employees and their familiesVendors, clients, local and federal authorities, media, social media[INSERT NAME]Company WideCEO[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Lying executiveCrisis1YesHiding or not reporting itVendors, clients, local and federal authorities, media[INSERT NAME]Company WideCEO[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Natural disasterCrisis1NoNot being available for employees and their familiesVendors, clients, media, social media[INSERT NAME]Company WideCEO[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Plant explosionCrisis1YesNot being available for employees and their familiesVendors, clients, local and federal authorities, media, social media[INSERT NAME]Company WideCEO[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Stock market issueCrisis1YesHiding or not reporting itVendors, clients, local and federal authorities, media[INSERT NAME]Company WideCEO[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Terrorist attackCrisis1NoNot being available for employees and their familiesVendors, clients, media, social media[INSERT NAME]Company WideCEO[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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White collar crimeCrisis1YesHiding or not reporting itVendors, clients, local and federal authorities, media[INSERT NAME]Company WideCEO[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Activist group campaignProblem2NoNo external communication plan preparedMedia[INSERT NAME]Public RelationsHead of Public Relations[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Advertising faux pasProblem3YesTaking longer than 60 minutes to respondSocial media[INSERT NAME]MarketingVP Marketing[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Brand complaintProblem3NoTaking longer than 60 minutes to respondSocial media[INSERT NAME]MarketingVP Marketing[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Brand misuseProblem3YesTaking longer than 60 minutes to respondSocial media[INSERT NAME]MarketingVP Marketing[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Campaign gone wrongProblem3YesTaking longer than 60 minutes to respondSocial media[INSERT NAME]Public RelationsHead of Public Relations[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Copyright or trademark violationProblem2YesNo external communication plan preparedMedia[INSERT NAME]LegalHead of Legal[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Corporate monetary misconductProblem2YesNo external communication plan preparedNone[INSERT NAME]AccountingAccounting Manager[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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DamagesProblem2YesNo real plan to manage damagesSocial media[INSERT NAME]Shipping/WarehouseShipping Manager[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Death of employeeProblem3NoTaking longer than 60 minutes to respondVendors, clients, local and federal authorities, media[INSERT NAME]Public RelationsHead of Public Relations[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Delivery issueProblem2YesTaking longer than 60 minutes to respondSocial media[INSERT NAME]Shipping/WarehouseHead of Legal[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Disgruntled or unhappy customerProblem2YesTaking longer than 60 minutes to respondNone[INSERT NAME]MarketingSocial Media Manager[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Employee issuesProblem2YesNo internal communication plan preparedNone[INSERT NAME]Human ResourcesHuman Resources Manager[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Employee misconductProblem2YesNo internal communication plan preparedNone[INSERT NAME]Human ResourcesHuman Resources Manager[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Federal inquiryProblem2YesHiding or not reporting itMedia[INSERT NAME]LegalHead of Legal[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Injury at workProblem2YesTaking longer than 60 minutes to respondNone[INSERT NAME]Human ResourcesHuman Resources Manager[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Internal monetary issueProblem3YesNo internal communication plan preparedNone[INSERT NAME]AccountingAccounting Manager[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Internet trollProblem3NoTaking longer than 60 minutes to respondNone[INSERT NAME]MarketingSocial Media Manager[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Inventory issueProblem2YesNo real plan to manage inventory issuesSocial media[INSERT NAME]Shipping/WarehouseShipping Manager[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Late shipmentsProblem2YesNo real plan to manage late shipmentsSocial media[INSERT NAME]Shipping/WarehouseShipping Manager[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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LeaksProblem2YesNo internal communication plan preparedMedia[INSERT NAME]Product DevelopmentProduct Development Manager[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Legal issueProblem2YesNo internal communication plan preparedLocal and federal authorities[INSERT NAME]LegalAssigned Lawyer[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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LibelProblem2YesHiding or not reporting itLocal and federal authorities[INSERT NAME]LegalAssigned Lawyer[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Loss of accreditationProblem3YesTaking longer than 60 minutes to respondVendors, clients, media[INSERT NAME]Public RelationsHead of Public Relations[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Loss of customerProblem3YesTaking longer than 60 minutes to respondNone[INSERT NAME]Customer ServiceCustomer Service Representative[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Marketing-related complaintProblem3NoTaking longer than 60 minutes to respondNone[INSERT NAME]MarketingMarketing Manager[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Mean emailsProblem3YesTaking longer than 60 minutes to respondNone[INSERT NAME]Public RelationsPublic Relations Manager[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Medical issueProblem2NoTaking longer than 60 minutes to respondNone[INSERT NAME]Human ResourcesHuman Resources Manager[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Negative commentsProblem3NoTaking longer than 60 minutes to respondNone[INSERT NAME]MarketingSocial Media Manager[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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OutageProblem2NoNo external communication plan preparedSocial media[INSERT NAME]Customer ServiceCustomer Service Representative[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Patent issuesProblem2YesNo internal communication plan preparedMedia[INSERT NAME]Product DevelopmentProduct Development Manager[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Personal data breachProblem2NoTaking longer than 60 minutes to respondNone[INSERT NAME]Human ResourcesHuman Resources Manager[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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PlagiarismProblem2YesTaking longer than 60 minutes to respondNone[INSERT NAME]LegalAssigned Lawyer[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Privacy issueProblem2YesHiding or not reporting itVendors, clients, media, social media[INSERT NAME]Human ResourcesHuman Resources Manager[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Product issue or deficiencyProblem2YesNo real plan to manage product issuesVendors, clients, local and federal authorities, media, social media[INSERT NAME]Product DevelopmentProduct Development Manager[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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RecallsProblem2YesNo real plan to manage recallsVendors, clients, local and federal authorities, media, social media[INSERT NAME]Product DevelopmentProduct Development Manager[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Rogue employee tweetProblem3YesTaking longer than 60 minutes to respondNone[INSERT NAME]Public RelationsPublic Relations Manager[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Service issueProblem3YesTaking longer than 60 minutes to respondNone[INSERT NAME]Customer ServiceCustomer Service Representative[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Sexual harassmentProblem2YesNo internal communication plan preparedLocal and federal authorities[INSERT NAME]Human ResourcesHuman Resources Manager[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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SlanderProblem2YesHiding or not reporting itLocal and federal authorities[INSERT NAME]LegalAssigned Lawyer[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Tax evasion noticeProblem2YesHiding or not reporting itLocal and federal authorities[INSERT NAME]LegalHead of Legal[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Terms of service issuesProblem2YesNo external communication plan preparedSocial media[INSERT NAME]LegalHead of Legal[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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TheftProblem2YesNo internal communication plan preparedLocal and federal authorities[INSERT NAME]LegalAssigned Lawyer[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Union issuesProblem2YesNo internal communication plan preparedVendors, Local and federal authorities, media[INSERT NAME]Human ResourcesHuman Resources Manager[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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Website hackedProblem2NoNo external communication plan preparedSocial media[INSERT NAME]Public RelationsHead of Public Relations[INSERT EMAIL][INSERT PHONE][INSERT NAME]
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